10 Video Marketing Stats You Need to Know

Lie to and Patronise Folk, and You End Up With Idiots for Clients

The other day, I received yet another email with a terrible subject line. It's not the first time I've received emails like this. It's not even the first from that email address.

The subject line is intended to make me PANIC!

Like I missed out on an AMAZING DEAL!

Oh my goodness... anything but that...

The subject goes a little something like this:

"Is this email account still active?"

And then the first few sentences, with the inevitability of gravity sucking you to the soil, say something like:

"I just want to check that this email address is still valid. Because you didn't respond to the amazing offer I sent through earlier... "

Urgh.

No.

Please, stop.

One of these days, I'll reply with something worthy of emails this dumb - something like:

"Have you considered, you know, making me an offer I want?"

This sort of gambit only works on the impulsive, the unimaginative and folks who've never used email before. Am I describing your idea clients or your nightmare ones? If the latter, think carefully about using this.

No one believes you care whether the account is active. It costs nothing to add one more email to a list. You're not frantically debugging your email software, muttering "I hope Sally got that last email!"

What's the big deal? It's just an email, right?

Sure - except you're lying to your readers. You're using a stupid tactic to trick them into opening, then hoping they're not paying attention enough to buy from you.

I'm hardly being dramatic - unless you actually care about their email address' status, you're lying to them... and you're not even being clever about it.

An alternative?

Well, instead of faking concern like a patronising in-law about how someone didn't open your email...

... maybe you could offer something worth buying, wrapped in an email worth reading.

And if folk don't read your emails?

Instead of assuming they're morons who'll respond to any tired, transparent gambit, assume you're the moron. Assume your emails aren't clear, clever or curious enough to get them to open. Or your offer isn't tantalising enough to get them to act.

Assume your readers are geniuses eager for your services, and you'll repel anyone who isn't.

Or you could do the opposite. Let me know how that works out for you.

Seems like an easy choice... except folk who should know better struggle with it. Do better than them and you'll do better than them.

Okay, enough ranting. Let's smile and talk about amazing email marketing.

Like what yours can be if you follow some basic principles and pay attention to your clients.

Then you can respect your readers, and they'll reward you in turn.

Let's talk about how to make that happen:

https://battenandking.com/services/

Article Source: https://EzineArticles.com/expert/William_T_Batten/2522089

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What Is A Podcast? Why Do I Need One?

Today, I will answer the question, "What is a Podcast?"

First, a podcast is a modern form of blogging. When blogging was introduced, it transformed the way information could be delivered to the masses. Instead of writers submitting countless articles to countless magazines, etc. in trying to get their articles published, blogging was created.

With the expansion of the internet, bloggers soon found they could bypass the corporate world of magazines and interact with their intended audiences directly. Some bloggers even monetized their content and created an entire new career, without even trying to enter the magazine publishing world.

Podcasting is the audio version of blogging!

Just like blogging allowed anyone with a computer to become a reporter, podcasting allows anyone with a computer to become a talk show host or online radio personality.

The main difference between online radio and podcasting is the ability for a Podcast to generate subscribers. I had an online radio station that had thousands of listeners in over 160 nations. We were rated #1 in the world on several occasions by Shoutcast.com. But I could not ever contact any of them. I could not capture their emails nor offer them the ability to subscribe to new programming. I was at their mercy to keep coming back for more content.

Podcasting changes that dynamic. Through podcasting, you can offer a subscription alternative. You can offer free items in exchange for your listener's email address. You can grow your own, personal audience that only wants to hear from you!

I want to answer any questions you may have concerning podcasting. Go to https://podcast-training.com/contact. Fill out the form and be sure to send me your questions. If I use your question, I will send you link to download by book, "The Complete Podcasting Guide."

Article Source: https://EzineArticles.com/expert/Robert_Thibodeau/2198393

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5 Reasons Why People Will Join Your Membership Site

Getting members to sign up to your membership site is one thing; keeping them is quite another. Here are 5 ideas that will get members to sign up, stay and keep coming back for more.

1. Give Them A High-Value Free Sample

Visitors are coming to your site (and others) looking for a solution to their problem. If you can provide that solution at a reasonable cost. they will keep coming back again and again. But there is also a lot of junk out there, so don't give them something they can get elsewhere on the Internet; make your solution applicable, but also unique.

2. Create A Membership Network

People are generally sociable and like to connect with other like-minded individuals. Create a forum or even a private Facebook group where members can get together and discuss issues affecting them in your membership niche. It also offers you another arena where you can promote other products that may be of interest to them.

3. Offer A Guarantee

Before people are going to sign up for a membership, they want to know they can cancel at any time. Offer them up front a 30-day no-questions-asked guarantee that allows them to cancel at any time. It can be the incentive that pushes them over the edge and signs them up.

4. Ask Them How You Can Help

Stuck for ideas of content to create next? What better way than to ask your members what they would like to see. You'll get a ton of ideas and it will be easy to market to them being it is what they asked for. Survey Monkey allows you to create simple surveys for free. There are also paid versions of survey programs that you can get that contain more survey features.

5. Use A Drip Feature

There are basically two types of content delivery with a membership site - dripped and all-at-once. With the all-at-once type, members get access to everything in the member's area at the time they subscribe (usually at a paid level membership). In this type of membership, the only incentive to stay as a member is to get future content as it is added.

Under the dripped content feature, they can get the same member's area content, but it is drip-fed to them on a routine basis such as one a week. It is more of an incentive to stay to get the same content delivered over time instead of all at once. Both membership types are good and have their place depending on how they are marketed.

Creating a membership website is a great way to set up recurring, passive income. You build the website and create the content once, and you receive recurring weekly, monthly or quarterly payments. For an easy to follow guide, download my free checklist, How To Start A Membership Website, at https://jonallo.com/membership

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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Do Business in A Box Opportunities Really Work?

The internet marketing space is getting crowded. Out of the many ways people are making online, the most popular method is affiliate marketing.

In affiliate marketing you endorse or sell other people's products in return for a commission.

Affiliate marketing does fairly well in the digital information space. The commissions are usually huge and very attractive.

More and more, I see most opportunities turning up with more people promoting Business In A box type of opportunities.

This simply means that you acquire rights to sell a complete business where everything is already done for you.

The only thing you need to do is to follow a few set up steps to deploy the business and then simply drive traffic to make some sales..

You can literally build an email list using this method.

Popular in this niche is Private Label Rights (P.L.R). They do come with the product completely done for you. The sales page is already pre-written for you. Some P.L.R creators even go further by providing email swipes for your email list building.

The landing page or opt-in page is already made for you.

For most people who try to market these type of opportunity, the challenge lies in setting up the sales funnel so that it works as it is supposed to.

The set up may involve setting up your PayPal checkout links if the payment is being made to you directly.

Others will prefer to set this up through JV Zoo for example so that they can use affiliate marketers to drive loads of traffic to their offer.

Either way, most people find the setting up challenging enough.

If your budget allows, you can hire the services of professionals to set this up on your domain.

Otherwise it is possible to follow instructions and set it up yourself.

Changing links on the sales page is another challenge for most people. If you get this wrong you may be losing a lot of traffic.

It helps if you have basic HTML knowledge so that the process becomes much more easier.

Most of these opportunities also come with up-sells and down-sells. This means there is a lot of moving parts that have to be properly set up so that your funnel works correctly.

My first experience was with P.L.R products in the make money online niche. One of the challenges I faced was linking up the sales pages in the order they work as they were supposed to..

I would get mixed up and confused at the end. When I thought I finished setting up and were testing the pages, I would see lots of mistakes that I did not know how to correct.

My budget was so little that I could afford the services of others to have this set up.

So I had to do some more research online and even bought a product that had instructional videos on how to properly set up all the pages, auto-responder and loading emails.

Then finally I was able to easily set up my PayPal links and all the other pages but it did take me a great deal of time and frustration.

Now the question that's more important to look at is if these businesses in a box really work.

My short answer is they do?

But first, you need to know if this is a niche you are able to easily find targeted traffic. If not then you need to do some more niche research so that your efforts are not wasted.

Once you are past the set up stage, the only thing that's left for you is to drive traffic. This can be paid or free traffic.

Depending on the type of your opportunity the Return on Investment can be huge.

If you want to make more with this type of opportunity, you have to look at how much it pays.

I normally prefer such types of opportunities when they involve recurring income.

I am currently working on one that has promise for recurring profits and pays at different levels.

If you are aware of 2nd Tier opportunities, you can make even more from the sales of your down line in your network.

My advice to you is that you find an opportunity where your costs are easily recouped when you sell at least 2 licences to others.

Any proceeds you get should be channeled into more traffic acquisition. Paid traffic is the fastest way of getting your offer seen by many eyeballs.

You should also be building your mailing list while selling at the same time.

The key is to find products that are in an everlasting niche and in hot demand.

A good example of an everlasting niche is hosting and site builders. Everyone who is online to make money requires a website and those websites require hosting.

In a niche like this for example, your product should fully meet all the 7 laws of a profitable and sustainable business.

I will be writing more about the 7 laws in my next article.

If you want to learn more about hot niche products that do well fee free to check my links in the resource box.

I hope you found this article helpful and I wold like to know what you think by dropping your comments below this article.

I am an Internet Marketer who has been involved online for a while now. I have written a good number of articles for Ezine publications sharing my knowledge on some of the things that I know well and have been working for me. I am currently testing out a Business-In-Box opportunity in the hosting niche that has been doing well for myself and others. It this is something you're interested in checking out you can try it for free for 7 days by visiting [http://www.ownabusiness.space]. Register your free trial account and immediately get training that shows you how to drive and convert traffic. Others have made sales in as little as 24 hours of creating their accounts.

Article Source: https://EzineArticles.com/expert/Tichaona_Gombiro/2043101

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Effective Facebook Marketing Strategies For 2019 (Live on Stage)

Digital Marketing Trends for 2019 Online Domination

Different Ways Of Generating Traffic, Leads And Sales For Your Affiliate Or Own Offers

When it comes to running an offline or online businesses, the most critical things owners need - besides the necessary licence and equipment - are traffic, leads and sales. Yet in spite of knowing this, the underlying question in most of their minds - is how to get more while spending less or better still, for free?

Having said that, this is what my article going to address today.

Now regardless of what they are called, they still boil down to one common factor which is people. Because without them taking action the way you want be it seeing your offer, listening to and reading what you presented and taking up your free and paid offer, your business is not going to last. That is the brutal truth in traditional and internet marketing as well.

So the question is how do I get traffic?

To be honest, there is no right and wrong answer. But there are free and paid methods you can use.

However before even doing so, it is important to identify if there is a market for your offer and connecting with people within that. This is absolutely necessary in order to build an audience as in groups of people who know, like and trust you. Especially when you focused on free methods which I touched upon later.

It is the same way with how you got to know your friends, boyfriend, girlfriend or spouse and how politicians do to get more people to vote for them and formed the government. You might also see that in networking events and seminars.

Below are both free and paid strategies I know and learnt from more experienced marketers.

A. Free

1. Article Marketing

This is by far the oldest but still workable method. What you do is write and submit an article like what you see now into relevant sites like Ezine Articles.

2. Blogging

This is more of a long-term SEO and wealth building strategy.

You can write whatever you want in your blog - preferably WordPress into your own domain and hosting and then connect with other bloggers in your niche either through blog commenting or guest posting.

3. Classified Advertising

You might not believe this but this is how I got started making my first dollar in 2008.

This is a great alternative and test to paid ads.

What you need to do is to come up with a eye-catching headline and 2-3 lines ad with links before posting to relevant sites like Craiglist and Gumtree.

4. Directory Submissions

In the past this used to work very well.

But in the wake of Google's relentless updates, many sites have come and go so apart from Dmoz, they are no longer variable today.

5. Email Marketing

This works provided you have a quality email list of subscribers who are eager to read from, trust and buy from you.

But for this to work effectively, you need a high converting landing page and reliable autoresponder to send unlimited emails.

6. Forum Posting

Forums are online discussion sites in which people congregrated and discussed about common issues and interests.

To get started, there are important rules you have to abide by in order not to get banned.

Such as do not spam but provide helpful information in answering what they need and want to know with your blog and landing page links in your signautre - which is the footer text below every post you make

7. Google SEO

If you provided good quality content in your blog in the form of articles and even videos with social media channel links - I will be talking about later, the major search engine will reward you with higher rankings on first page for maximum exposure and even leads and sales from your searchers.

This also helps if you have comments and questions below your posts.

8. PDF Submissions

You can also compile a set of 5-10 articles into MS Word or Open Office into a report or e-book with an attractive cover before publishing in sites like Calameo, Scribd and Slideshare.

9. Press Releases

They are basically online versions of newspaper reports in which you can submit to related sites.

There are both free and paid services in which you can submit.

10. Social Media And Networks

You can also participate in social networks like Facebook where you can post on your timeline, create fanpages, live events, videos and joined and share in groups like what you do in forums.

Others include LinkedIn, Google+, Pinterest and Tumblr.

11. Video Marketing

This is where you create your videos from your own PC or iPhone camera, powerpoint slides or both with some music background and introduction or highlighted points text.

If you just want to show your face, you can use camera.

But if you want to share your PC screen, I will recommend Jing and Camtasia Studio - the latter gives you a free 30 day trial before you pay a one-time fee of $197.

12.. Web 2.0 Properties.

You can also post your content in other blogging platforms like Blogger, Hubpages, Webs, Weebly and Wix.

In the past these used to work like a charm in the form of Google Wonder Wheel.

But now you can only posted what you had not in your articles and blog posts.

This works best when you are doing e-commerce and your info products.

13. Webinars

They are online versions of seminars in which you can invite your subscribers and customers to attend before presenting your offer.

For this, I recommend Go-To-Webinar and Zoom.

B. Paid

For paid strategies, I will recommend 3 platorms in Bing, Facebook And Google Ads. At the time of writing this, mobile apps and YouTube Ads also came about.

With that said, these are both free and paid methods I know of getting traffic, leads and sales for your sites.

Amuro Wesley is an internetpreneur who promotes his own and other people's products online. For his step-by-step course on how you can do the same, check out here.

Article Source: https://EzineArticles.com/expert/Amuro_Wesley/2395518

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8 Ways To Make Money From Podcasting

Starting a podcast is a major business decision. It requires an investment in terms of proper equipment and the time it takes to create the material for the podcast and record it. Here are several ways to make money from your podcasts.

1. Sell Each Episode on iTunes

Make each podcast high quality and of interest to your niche. Market each episode and get paid for it.

2. Sell Each Episode on SoundCloud

SoundCloud allows people to access your content on a range of platforms. It's also easy to use, with an interface quite similar to that of YouTube. In order to monetize your content, you need to join SoundCloud Premier, which accepts independent artists.

3. Accept Ads

You can accept ads from anyone who wishes to get their name out there and thinks your podcast would be a good opportunity for this. Be prepared to give them data about how many listeners you have. Also prepare a rate card. Research what other podcasters are charging. The longer you have been in business and the greater the number of followers you have, the more you can charge.

4. Find a Sponsor

A sponsor would be similar to an exclusive advertiser for your podcast. Think of the kinds of products and services in your niche (besides your own) that your target audience would be eager to buy. Then approach the business owners to see if they would be willing to sponsor a podcast. You might need to gear your content towards their products. You might even be able to get a person from the sponsoring company to agree to appear on the show and be interviewed.

5. Patreon

Patreon.com allows ordinary people to support your podcast on a per-podcast or on a monthly basis. Choosing the monthly option means you can count on a predictable stream of revenue. Per podcast can start bringing in significant profits if you can create high quality podcasts regularly. This is also a good way to develop a following and make meaningful connections with your target audience, who care about your content and your success.

6. Affiliate Marketing

Join affiliate programs such as Amazon's, or affiliate marketplaces such as ClickBank, and sell products related to the topics of your podcasts in exchange for a commission. If you are in a niche with expensive products, this can be a significant stream of income.

7. Sell Your Own Products and Services

Create information products and expand your business to start offering services. Run your own spot ads on the podcast. Create special offers your target audience would be foolish to miss out on.

8. Partner with Others and Split the Revenue

Partner with other in your niche who have products and services to sell. Both of you can promote the podcast and split the revenue.

A podcast provides on-demand and targeted content that your audience are looking for. It's free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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7 Instagram Story Ideas To Build Your Following

Keeping your Instagram busy is a good way to build your following. An active account is more interesting than an inactive one. Plus, using Instagram to share all types of content with your audience in many forms is going to be much more interesting to them than if you shared only one type.

Let's look at some ideas that you can incorporate into your stories to build your following.

1. Show a Day in the Life

A great use of Instagram stories is to take a day and show up a few different times of the day to share what you're doing as it relates to your audience and your business. For example, if you're a business coach, you might want to share how you run your own business and team with others.

2. Go Live

Take some time to go live each day even to share just one exciting tidbit of news. When you go live randomly, your audience will get notified if they signed up to be notified. They'll pay more attention to you and will even be sad if they miss it live, but they'll also watch the recording if you leave one.

3. Provide a Sneak Peek

Creating a new product or service? Provide a sneak peek about it. Trying out a new software you want to recommend? Do a story about it. The more reasons you can find to show up in stories, the better for your quest to find more followers.

4. Conduct a Poll

Instagram allows you to conduct polls, which is a good way to find out what your audience is thinking. Keep polls short and sweet to avoid any confusion, since these polls aren't very scientific. If you want accurate results, consider keeping choices limited.

5. Trade Instagram Stories for a Day

If you have a colleague that serves a similar or same audience as you do, you can trade Instagrams for a day. You run their stories, and they run yours. This is a wonderful way to get cross-promotion and more followers.

6. Count Down to Launch

If you have a launch or an event coming up, use Instagram stories to do a countdown for the launch. This is a fun way to get everyone excited about your new offer.

7. Use Stickers and Special Effects

Instagram has ways for you to grab your audience's attention; use them. Add special effects, use stickers, add great hashtags. Call out the right people. Make yourself known so that you can grab those followers who like you.

When you do share a story, always remember to include a call to action. Your audience will not act (or only very rarely) if you don't tell them what to do. Each time you make any content, you should know what you want the results to be after your audience views it.

Instagram's popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019

Let's be honest, if your business website isn't anywhere on the first page or even second page of google search engine, there's a very good chance your business wouldn't be found unless someone actually knows you or your business, per say.

So are you  looking for some free tips to start ranking your new or existing website in 2019 in your local area, or for the global market place, why not try these top tips provided in this video, failing that, why not visit this link:  https://onlinedigitalmarketingacademy.com/  where you could learn even more in your own free time today.