10 Video Marketing Stats You Need to Know

Lie to and Patronise Folk, and You End Up With Idiots for Clients

The other day, I received yet another email with a terrible subject line. It's not the first time I've received emails like this. It's not even the first from that email address.

The subject line is intended to make me PANIC!

Like I missed out on an AMAZING DEAL!

Oh my goodness... anything but that...

The subject goes a little something like this:

"Is this email account still active?"

And then the first few sentences, with the inevitability of gravity sucking you to the soil, say something like:

"I just want to check that this email address is still valid. Because you didn't respond to the amazing offer I sent through earlier... "

Urgh.

No.

Please, stop.

One of these days, I'll reply with something worthy of emails this dumb - something like:

"Have you considered, you know, making me an offer I want?"

This sort of gambit only works on the impulsive, the unimaginative and folks who've never used email before. Am I describing your idea clients or your nightmare ones? If the latter, think carefully about using this.

No one believes you care whether the account is active. It costs nothing to add one more email to a list. You're not frantically debugging your email software, muttering "I hope Sally got that last email!"

What's the big deal? It's just an email, right?

Sure - except you're lying to your readers. You're using a stupid tactic to trick them into opening, then hoping they're not paying attention enough to buy from you.

I'm hardly being dramatic - unless you actually care about their email address' status, you're lying to them... and you're not even being clever about it.

An alternative?

Well, instead of faking concern like a patronising in-law about how someone didn't open your email...

... maybe you could offer something worth buying, wrapped in an email worth reading.

And if folk don't read your emails?

Instead of assuming they're morons who'll respond to any tired, transparent gambit, assume you're the moron. Assume your emails aren't clear, clever or curious enough to get them to open. Or your offer isn't tantalising enough to get them to act.

Assume your readers are geniuses eager for your services, and you'll repel anyone who isn't.

Or you could do the opposite. Let me know how that works out for you.

Seems like an easy choice... except folk who should know better struggle with it. Do better than them and you'll do better than them.

Okay, enough ranting. Let's smile and talk about amazing email marketing.

Like what yours can be if you follow some basic principles and pay attention to your clients.

Then you can respect your readers, and they'll reward you in turn.

Let's talk about how to make that happen:

https://battenandking.com/services/

Article Source: https://EzineArticles.com/expert/William_T_Batten/2522089

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How To Start A Social Media Marketing Agency In 2019! - *LIVE WALKTHROUGH*

5 Must-Haves While Looking For A Digital Marketing Agency For Your Startup

Every startup or small scale business holds the potential to grow if it has the right ingredients. The ingredients are the right idea, funding & a professional digital marketing agency to hoist the digital campaigns & plans for such business.

To expand any business's horizons it has become important for them to be a part of such a digital era. Digital marketing over conventional marketing is becoming one approach that is no doubt output-oriented, steadfast resulting and most of all cost-effective.

A brick & mortar business in today's time requires a website, social media presence & some key strategies & actionable tasks to evolve as a recognized brand in the market. But before starting with the process, the key is to understand what your startup must look for in a digital marketing agency before partnering with their services - apart from their digital marketing startup package.

Here are the 5 must-haves to look for in a digital marketing firm of today other than digital marketing startup package:

1. Hard to miss - their website

The first thing you need to approach is their website, their website will help you decide how well they can plan for your website's marketing. Check if their website is up to date and has all the capabilities that any website should host. Their website will speak volumes about their agency, their achievements, competency and the efforts they may be willing to put in your startup's website to make it trending & best-selling.

2. Referrals for the credibility

It is the most crucial thing to do - to check the company's profile & market image before extending a contract with them for their service. You can contact their ex-clients or customers to get the preview of their work pattern & check how well they have managed to publicize certain brands in the search engines. The best way could be testimonials & the portfolio embedded on the website.

3. Veteran of the current technology, software & marketing methods

Digital marketing is effortless if it doesn't house the latest technologies, software, tools & the methodologies. Look for the veterans or experts that are familiar with the latest social media performance monitoring & analytics tools, knows the search engine's guidelines and can come up with customized strategies suitable to the brand/company profile.

4. Complies well with your startup's goals & ideas

A well-reputed online marketing agency knows how to come in terms with any startup's shared goals, nature & idea behind it. An agency must comprehend the nature of business & must revert the strategies or plans that work in their demeanour.

5. Flexible in terms of making communication with the client

Such marketing firm should be easy in terms of bringing right communication on the tables. They should not lapse in terms of communicating the core messages like the process, progress or the suggested actions for the certain project.

It takes the right digital marketing firm to flourish any startup to with creativity, innovation, insightfulness in their coming process.

I am Shivam Mishra, an ardent reader who is keen to find new things about online marketing and startup package in India. I share this article about the cost of startup digital marketing and its agencies.

Article Source: https://EzineArticles.com/expert/Shivam_Mishra/2683569

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YouTube Ads Beginner to Expert in 1 Video | 2019 YouTube AdsTutorial

5 Reasons Why People Will Join Your Membership Site

Getting members to sign up to your membership site is one thing; keeping them is quite another. Here are 5 ideas that will get members to sign up, stay and keep coming back for more.

1. Give Them A High-Value Free Sample

Visitors are coming to your site (and others) looking for a solution to their problem. If you can provide that solution at a reasonable cost. they will keep coming back again and again. But there is also a lot of junk out there, so don't give them something they can get elsewhere on the Internet; make your solution applicable, but also unique.

2. Create A Membership Network

People are generally sociable and like to connect with other like-minded individuals. Create a forum or even a private Facebook group where members can get together and discuss issues affecting them in your membership niche. It also offers you another arena where you can promote other products that may be of interest to them.

3. Offer A Guarantee

Before people are going to sign up for a membership, they want to know they can cancel at any time. Offer them up front a 30-day no-questions-asked guarantee that allows them to cancel at any time. It can be the incentive that pushes them over the edge and signs them up.

4. Ask Them How You Can Help

Stuck for ideas of content to create next? What better way than to ask your members what they would like to see. You'll get a ton of ideas and it will be easy to market to them being it is what they asked for. Survey Monkey allows you to create simple surveys for free. There are also paid versions of survey programs that you can get that contain more survey features.

5. Use A Drip Feature

There are basically two types of content delivery with a membership site - dripped and all-at-once. With the all-at-once type, members get access to everything in the member's area at the time they subscribe (usually at a paid level membership). In this type of membership, the only incentive to stay as a member is to get future content as it is added.

Under the dripped content feature, they can get the same member's area content, but it is drip-fed to them on a routine basis such as one a week. It is more of an incentive to stay to get the same content delivered over time instead of all at once. Both membership types are good and have their place depending on how they are marketed.

Creating a membership website is a great way to set up recurring, passive income. You build the website and create the content once, and you receive recurring weekly, monthly or quarterly payments. For an easy to follow guide, download my free checklist, How To Start A Membership Website, at https://jonallo.com/membership

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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Make Money Blogging (How We Built a $100,000/Month Blog) 10 Steps for 2019

Long-Tail Keywords and How to Find Them

All professional online marketers know how important it is to use long-tail keywords. This is because they know that if you want to make money online, you need to target online buyers, not surfers. And now with over 70% of organic searches using long-tail keywords, it's more important than ever to make sure you're using the right ones.

You see, long-tail keywords are much more specific and therefore are more targeted to the right buyers. And that's who you want to target, buyers not searchers. And buyers are more keywords-specific about what they're looking for.

So you need to find long-tail keywords that are:

- 3+ words

- low competition

- low search

This means that you need three or more words that have low competition from the other advertisers and low search for you, which means not as many people are searching for that exact term.

This will give you a more targeted audience, and with less competition it will help you to get your search results on the first page Google.

As an example, if you want to target buyers for the word "Shoes" this word has an extremely high search for volume.

"Converse shoes" has a medium volume.

"Women's converse shoes" has a low volume.

"Women's white converse shoes" is most targeted to buyers looking for this specific product.

It also connects with the right customers who are closer to the point of purchase.

And thanks to Siri and voice home Hubs, more people are searching for long-tail keywords. But the question is, how do you find long-tail keywords?

One quick and easy way is to look at competing websites for the product you're selling and see what keywords they're using. You can do this by right-clicking on a blank part of their webpage and from the dropdown box that appears on your computer, choose "show page source" and then use the search box in the window that opens, to search for the word "keywords." Or if you're good at keyword research, you should be able to read their on-page content and pick out the keywords and key phrases that they're targeting as well as the relevant words in their content, so that you can hone in on their specificity.

Or use long-tail keyword software for better and quicker results every time. Some people are loathed to buy software to help them in their online business, but it all depends on how often you need to use it or how serious you are about your business.

Either way, you need to find the correct long-tail keywords for your own online marketing to attract buyers who are close to the point of purchase so that they buy from you and not from one of your competitors.

Marketing online with articles is free and easy to do and can be extremely profitable if you use the right long-tail keywords. But many beginners don't do it correctly and wonder why they don't make money online. Discover 'How to Avoid the Horrible Mistake Most Article Marketers Make With Long-Tail Keywords' to make sure you don't make the same mistake too. https://www.articlemarketingsoldiers.com/2019/06/how-to-avoid-horrible-mistake-most.html

Article Source: https://EzineArticles.com/expert/Ruth_Barringham/38265

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Different Ways Of Generating Traffic, Leads And Sales For Your Affiliate Or Own Offers

When it comes to running an offline or online businesses, the most critical things owners need - besides the necessary licence and equipment - are traffic, leads and sales. Yet in spite of knowing this, the underlying question in most of their minds - is how to get more while spending less or better still, for free?

Having said that, this is what my article going to address today.

Now regardless of what they are called, they still boil down to one common factor which is people. Because without them taking action the way you want be it seeing your offer, listening to and reading what you presented and taking up your free and paid offer, your business is not going to last. That is the brutal truth in traditional and internet marketing as well.

So the question is how do I get traffic?

To be honest, there is no right and wrong answer. But there are free and paid methods you can use.

However before even doing so, it is important to identify if there is a market for your offer and connecting with people within that. This is absolutely necessary in order to build an audience as in groups of people who know, like and trust you. Especially when you focused on free methods which I touched upon later.

It is the same way with how you got to know your friends, boyfriend, girlfriend or spouse and how politicians do to get more people to vote for them and formed the government. You might also see that in networking events and seminars.

Below are both free and paid strategies I know and learnt from more experienced marketers.

A. Free

1. Article Marketing

This is by far the oldest but still workable method. What you do is write and submit an article like what you see now into relevant sites like Ezine Articles.

2. Blogging

This is more of a long-term SEO and wealth building strategy.

You can write whatever you want in your blog - preferably WordPress into your own domain and hosting and then connect with other bloggers in your niche either through blog commenting or guest posting.

3. Classified Advertising

You might not believe this but this is how I got started making my first dollar in 2008.

This is a great alternative and test to paid ads.

What you need to do is to come up with a eye-catching headline and 2-3 lines ad with links before posting to relevant sites like Craiglist and Gumtree.

4. Directory Submissions

In the past this used to work very well.

But in the wake of Google's relentless updates, many sites have come and go so apart from Dmoz, they are no longer variable today.

5. Email Marketing

This works provided you have a quality email list of subscribers who are eager to read from, trust and buy from you.

But for this to work effectively, you need a high converting landing page and reliable autoresponder to send unlimited emails.

6. Forum Posting

Forums are online discussion sites in which people congregrated and discussed about common issues and interests.

To get started, there are important rules you have to abide by in order not to get banned.

Such as do not spam but provide helpful information in answering what they need and want to know with your blog and landing page links in your signautre - which is the footer text below every post you make

7. Google SEO

If you provided good quality content in your blog in the form of articles and even videos with social media channel links - I will be talking about later, the major search engine will reward you with higher rankings on first page for maximum exposure and even leads and sales from your searchers.

This also helps if you have comments and questions below your posts.

8. PDF Submissions

You can also compile a set of 5-10 articles into MS Word or Open Office into a report or e-book with an attractive cover before publishing in sites like Calameo, Scribd and Slideshare.

9. Press Releases

They are basically online versions of newspaper reports in which you can submit to related sites.

There are both free and paid services in which you can submit.

10. Social Media And Networks

You can also participate in social networks like Facebook where you can post on your timeline, create fanpages, live events, videos and joined and share in groups like what you do in forums.

Others include LinkedIn, Google+, Pinterest and Tumblr.

11. Video Marketing

This is where you create your videos from your own PC or iPhone camera, powerpoint slides or both with some music background and introduction or highlighted points text.

If you just want to show your face, you can use camera.

But if you want to share your PC screen, I will recommend Jing and Camtasia Studio - the latter gives you a free 30 day trial before you pay a one-time fee of $197.

12.. Web 2.0 Properties.

You can also post your content in other blogging platforms like Blogger, Hubpages, Webs, Weebly and Wix.

In the past these used to work like a charm in the form of Google Wonder Wheel.

But now you can only posted what you had not in your articles and blog posts.

This works best when you are doing e-commerce and your info products.

13. Webinars

They are online versions of seminars in which you can invite your subscribers and customers to attend before presenting your offer.

For this, I recommend Go-To-Webinar and Zoom.

B. Paid

For paid strategies, I will recommend 3 platorms in Bing, Facebook And Google Ads. At the time of writing this, mobile apps and YouTube Ads also came about.

With that said, these are both free and paid methods I know of getting traffic, leads and sales for your sites.

Amuro Wesley is an internetpreneur who promotes his own and other people's products online. For his step-by-step course on how you can do the same, check out here.

Article Source: https://EzineArticles.com/expert/Amuro_Wesley/2395518

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How to Start A Career in Digital Marketing in 2019 | Digital Marketing T...

Are you keen on starting or learning digital  marketing to enhanced your business and therefore enhance your clients or personal life, checkout these tops tips in the video above, If still at lost what to do, why not checkout this website where you can learn about SEO's, Facebook chat bot, youtube hacker course, facebook marketing, Instagram marketing, podcast mastery and much more at https://onlinedigitalmarketingacademy.com/

Many thanks,

Online Wizard

Better Facebook Ads in 2019 With Ezra Firestone & Molly Pittman

Are you a beginner or seasoned online marketer, and looking for some useful tips to getting the best out of your facebook ads, checkout this useful video above. Failing that and wanting to learn more about social media and internet marketing why not check out this page for self learning guides. https://onlinedigitalmarketingacademy.com/

7 Instagram Story Ideas To Build Your Following

Keeping your Instagram busy is a good way to build your following. An active account is more interesting than an inactive one. Plus, using Instagram to share all types of content with your audience in many forms is going to be much more interesting to them than if you shared only one type.

Let's look at some ideas that you can incorporate into your stories to build your following.

1. Show a Day in the Life

A great use of Instagram stories is to take a day and show up a few different times of the day to share what you're doing as it relates to your audience and your business. For example, if you're a business coach, you might want to share how you run your own business and team with others.

2. Go Live

Take some time to go live each day even to share just one exciting tidbit of news. When you go live randomly, your audience will get notified if they signed up to be notified. They'll pay more attention to you and will even be sad if they miss it live, but they'll also watch the recording if you leave one.

3. Provide a Sneak Peek

Creating a new product or service? Provide a sneak peek about it. Trying out a new software you want to recommend? Do a story about it. The more reasons you can find to show up in stories, the better for your quest to find more followers.

4. Conduct a Poll

Instagram allows you to conduct polls, which is a good way to find out what your audience is thinking. Keep polls short and sweet to avoid any confusion, since these polls aren't very scientific. If you want accurate results, consider keeping choices limited.

5. Trade Instagram Stories for a Day

If you have a colleague that serves a similar or same audience as you do, you can trade Instagrams for a day. You run their stories, and they run yours. This is a wonderful way to get cross-promotion and more followers.

6. Count Down to Launch

If you have a launch or an event coming up, use Instagram stories to do a countdown for the launch. This is a fun way to get everyone excited about your new offer.

7. Use Stickers and Special Effects

Instagram has ways for you to grab your audience's attention; use them. Add special effects, use stickers, add great hashtags. Call out the right people. Make yourself known so that you can grab those followers who like you.

When you do share a story, always remember to include a call to action. Your audience will not act (or only very rarely) if you don't tell them what to do. Each time you make any content, you should know what you want the results to be after your audience views it.

Instagram's popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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