Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Wednesday, 28 August 2019
From $0 to $600K per month Selling Tea at 22 Years Old | Gretta Van Riel
Hear how Gretta Van Riel, started from nothing to making millions using ecommerce, enjoy.
Saturday, 24 August 2019
Top Ecommerce Experts Q&A | With Gretta Van Riel | FOUNDR'S HUSTLE 013
Listen to some of the golden nuggets shared by some of the top Ecommerce experts in their field had to say when questions about things that made them successful.
Friday, 23 August 2019
Thursday, 15 August 2019
Friday, 9 August 2019
5 Reasons Why People Will Join Your Membership Site
Getting members to sign up to your membership site is one thing; keeping them is quite another. Here are 5 ideas that will get members to sign up, stay and keep coming back for more.
1. Give Them A High-Value Free Sample
Visitors are coming to your site (and others) looking for a solution to their problem. If you can provide that solution at a reasonable cost. they will keep coming back again and again. But there is also a lot of junk out there, so don't give them something they can get elsewhere on the Internet; make your solution applicable, but also unique.
2. Create A Membership Network
People are generally sociable and like to connect with other like-minded individuals. Create a forum or even a private Facebook group where members can get together and discuss issues affecting them in your membership niche. It also offers you another arena where you can promote other products that may be of interest to them.
3. Offer A Guarantee
Before people are going to sign up for a membership, they want to know they can cancel at any time. Offer them up front a 30-day no-questions-asked guarantee that allows them to cancel at any time. It can be the incentive that pushes them over the edge and signs them up.
4. Ask Them How You Can Help
Stuck for ideas of content to create next? What better way than to ask your members what they would like to see. You'll get a ton of ideas and it will be easy to market to them being it is what they asked for. Survey Monkey allows you to create simple surveys for free. There are also paid versions of survey programs that you can get that contain more survey features.
5. Use A Drip Feature
There are basically two types of content delivery with a membership site - dripped and all-at-once. With the all-at-once type, members get access to everything in the member's area at the time they subscribe (usually at a paid level membership). In this type of membership, the only incentive to stay as a member is to get future content as it is added.
Under the dripped content feature, they can get the same member's area content, but it is drip-fed to them on a routine basis such as one a week. It is more of an incentive to stay to get the same content delivered over time instead of all at once. Both membership types are good and have their place depending on how they are marketed.
Creating a membership website is a great way to set up recurring, passive income. You build the website and create the content once, and you receive recurring weekly, monthly or quarterly payments. For an easy to follow guide, download my free checklist, How To Start A Membership Website, at https://jonallo.com/membership
Article Source:
https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10134315
Thursday, 8 August 2019
Digital Marketing And Its Importance
Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.
What is Digital Marketing?
Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of 'Digital Marketing' are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.
Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website's homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.
High Visibility on Search Engines: Search Engine Optimisation is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.
Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.
Digital marketers at CRUX, the renowned digital marketing agency in Gurgaon offers the best campaign plans with excellent planning, adaptable strategies, and precise execution to cater to the needs of clients. After Fujifilm, Sony, Quantum Naturals, Park Hospital, and many more, we would love to have you in our client's list. Our set of services includes creative designing, SEO development, web development, content marketing, and more.
CRUX is a online advertising agency in Gurgaon which provides digital solutions, giving its clients a wide range of possibilities and concepts via its strategy and consulting, Contact us for social media management, brand marketing, corporate video production, creative designing services, SEO, creation of digital content. For more info about us contact us at http://www.cruxcreativesolutions.com
Article Source:
https://EzineArticles.com/expert/Yash_Pal_Singh/2128387
Article Source: http://EzineArticles.com/10049372
Monday, 5 August 2019
Sunday, 4 August 2019
Why Print Must Be A Part Of Your Content Marketing Strategy
Once print marketing was the only game in the city. Banners, posters, business cards, flyers and ads in the newspapers where your only option for getting the word out regarding your business.
Then came the internet.
And with the arrival of new email lists, websites and social media everything changed. In the past few decades, marketing has shifted entirely to a digital platform.
So does this means that print media is gone? That's not true. In fact, there are several reasons why it is essential to join print advertising into your content marketing techniques.
It Hangs Around
Email can be ignored or sent to the spam box with one click never to be seen again. Top page banners and side screen ads can be hidden instantly. But a right designed and brightly colored brochure with visually appealing pictures or unique business card in a diverse shape is something you might not want to throw in the trash can immediately.
On the contrary, you might stick it to the fridge or keep the card in your wallet. In simple words, print media has more chances to stay in hand, and that's what a good marketing strategy is.
It's Already Printed
A lot of marketing comprises of discount and coupon codes, which must be printed to be used. This is quite a hassle for a lot of people, which is why many of them skip and never make use of such marketing.
However, discount codes and coupons that are already printed, mailed or distributed are more likely to be used. Additionally, some vouchers can be cashed by displaying a barcode on your cellphone; most people even find this too much to do. Taking a coupon out of your bag and using it to shop, is more comfortable.
People Trust It
In the end, the most critical point is that people still remember the old marketing ways. They remember seeking for jobs through newspapers and cutting out coupons from magazines. They remember handing out business cards on different occasions. This marketing strategy helped in building trust. People trust print marketing because before digital marketing came to life, print marketing was the king.
Digital marketing offers countless benefits that traditional marketing can never compete with. But what we should realise is that both these marketing strategies can work well together as new and old clients both respond efficiently to print media strategies. Try making use of print media in your digital marketing strategy and see how it can do wonders for your business.
At Inteleprint, our focus is to help build strong business relationships with their clients with amazing print products and services. We offer brilliant print products at reasonable prices.
Article Source:
https://EzineArticles.com/expert/Andrew_Scott/2500792
Article Source: http://EzineArticles.com/9906722
Saturday, 3 August 2019
Wednesday, 31 July 2019
How to Marie Kondo Your Website
9 Website Redesign & Refresh Tips
You've probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called "Tidying Up With Marie Kondo."
Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do not "spark joy."
While her method applies more to dresser drawers and workspaces, there's no reason why you can't Marie Kondo your website! Just like your home and office, your site needs to be cleaned from time to time.
Here are 9 website redesign and refresh tips to help you get the most out of the experience:
Do a content audit
You can't see where you're going if you don't know where you've been, right? A content audit is about taking inventory of all the content on your site so that you can see what's relevant and what's not.
If you've got blog posts that are years old, it's time to decide if there's value in repurposing them with up-to-date content, or taking them down. We're doing this right now as we prepare to revamp our website. Many of our very old articles are either being trashed or repurposed for future, more up-to-date articles.
Be careful not to kill a blog post that's driving a huge chunk of your traffic, but don't hold on to every article if the info is no longer relevant or your target audience has changed.
Also, if you have products or services available online, make sure the description and pricing for each is current.
Revisit your content strategy
While you're doing your content audit, explore your analytics to see what content people are spending time on and what content is performing poorly.
Once you have a clear picture of your best-performing articles, blogs and videos, you can work on creating fresh and engaging content and/or repurpose the right stuff.
It can be helpful to create a content calendar that breaks down weeks or months by theme.
Let's use marketing for health coaches as an example. In January, you might want to focus on healthy eating, breaking bad habits and fun workouts to tie in with New Year's resolutions.
In June, you could focus on water-based workouts, refreshing summer meals and the importance of sunscreen. Brainstorm a list of ideas and go from there!
Make sure your pages look good on mobile
You should be keeping mobile in mind every time you create a new piece of content, and now's the time to take an even closer look.
Too many business owners put all their energy into website redesign, neglecting this critical part of the user experience. Or, some business owners feel their audience doesn't use mobile to access their site.
This is a poor assumption that can have huge ramifications. Many people are browsing your website, reading your eNewsletter and checking out your blog on their smartphones. If in doubt, check your Google Analytics that will tell you how much website traffic comes from mobile phones.
Ensure web pages are easy to follow, buttons are big enough to click on and no content is lost when you're looking at it on a smartphone.
Check for broken links
This is another great way to dust off your website. Broken links not only annoy and potentially drive away visitors (often sending them right to your competition), but they're also bad for your search engine rankings.
There are various tools that let you scour your site for broken links, so use them.
Update your About Us page if needed
Do you have bios from employees who left six months ago? Has your company received new awards or accolades?
If a potential client lands on your site and sees outdated info, they're going to think twice about buying from you, so keep your About Us page fresh and polished.
Ensure your software and plug-ins are up to date
This is essential not only to tidiness, but to website security.
You may be tempted to ignore those messages telling you to update to the latest version, but they're essential to prevent security vulnerabilities and keep your site at optimal speed and functionality.
This is especially crucial if you have access to visitors' information such as credit card numbers and email addresses.
Consider a site refresh
Maybe your business has evolved and you want to rebrand your logo. Or, maybe you're seeing photos from two years ago on your "What's New" page!
Let's use the example of a health and wellness website design. If a health coach originally worked with millennials with limited budgets but now targets pregnant and breastfeeding women for meal and exercise planning, he or she would need to add brand messaging, photos and content that appear to the new target audience.
Small changes can make a big difference, but make sure you're rebranding for the right reasons if you're thinking about updating a key part of your brand identity. Here's one of my blog articles that might help: The Right Reasons for Rebranding Your Business Logo.
Check for clear calls to action
You need to show visitors what to do, or else what they'll probably do is leave. Now's the time to fix clunky CTAs that aren't working (look at your stats for insight) or find pages where they're missing.
Here are some things to keep in mind when you're optimizing your CTAs:
Use actionable text that draws in your visitor (think "Download the eBook" not "Click here").
Make CTA a main focus. If you have lots of links, images and copy competing for attention, your call to action could get lost.
Create urgency with words like "today" and "now."
Experiment with the first person. According to a study by Unbounce, changing button text from the second person ("Start your free trial") to the first person ("Start my free trial") resulted in a 90% increase in clicks.
Strong CTA for coaching website
Speed up your site
Do some pages on your website take a long time to load?
According to MatchMetrics, 14% of your audience will start shopping at another site if your page loads are slow, and 23% will simply stop the shopping experience or walk away from the computer.
Take a long look at your hosting provider, image sizes and videos and installed plugins to start to get to the root of what's causing your lagging responsiveness.
Whether you're just freshening up your online presence or need to do a complete website redesign, get professional help if needed.
Imagine having the time and energy to be creative, network, build strong business relationships and do what you love to do while an experienced, skilled and passionate "all-in-one" boutique firm relieves you of the burden of having to know how to do it all yourself.
Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results"
Article Source:
https://EzineArticles.com/expert/Susan_Friesen/260293
Article Source: http://EzineArticles.com/10140090
Thursday, 25 July 2019
Wednesday, 17 July 2019
Tuesday, 16 July 2019
Different Ways Of Generating Traffic, Leads And Sales For Your Affiliate Or Own Offers
When it comes to running an offline or online businesses, the most critical things owners need - besides the necessary licence and equipment - are traffic, leads and sales. Yet in spite of knowing this, the underlying question in most of their minds - is how to get more while spending less or better still, for free?
Having said that, this is what my article going to address today.
Now regardless of what they are called, they still boil down to one common factor which is people. Because without them taking action the way you want be it seeing your offer, listening to and reading what you presented and taking up your free and paid offer, your business is not going to last. That is the brutal truth in traditional and internet marketing as well.
So the question is how do I get traffic?
To be honest, there is no right and wrong answer. But there are free and paid methods you can use.
However before even doing so, it is important to identify if there is a market for your offer and connecting with people within that. This is absolutely necessary in order to build an audience as in groups of people who know, like and trust you. Especially when you focused on free methods which I touched upon later.
It is the same way with how you got to know your friends, boyfriend, girlfriend or spouse and how politicians do to get more people to vote for them and formed the government. You might also see that in networking events and seminars.
Below are both free and paid strategies I know and learnt from more experienced marketers.
A. Free
1. Article Marketing
This is by far the oldest but still workable method. What you do is write and submit an article like what you see now into relevant sites like Ezine Articles.
2. Blogging
This is more of a long-term SEO and wealth building strategy.
You can write whatever you want in your blog - preferably WordPress into your own domain and hosting and then connect with other bloggers in your niche either through blog commenting or guest posting.
3. Classified Advertising
You might not believe this but this is how I got started making my first dollar in 2008.
This is a great alternative and test to paid ads.
What you need to do is to come up with a eye-catching headline and 2-3 lines ad with links before posting to relevant sites like Craiglist and Gumtree.
4. Directory Submissions
In the past this used to work very well.
But in the wake of Google's relentless updates, many sites have come and go so apart from Dmoz, they are no longer variable today.
5. Email Marketing
This works provided you have a quality email list of subscribers who are eager to read from, trust and buy from you.
But for this to work effectively, you need a high converting landing page and reliable autoresponder to send unlimited emails.
6. Forum Posting
Forums are online discussion sites in which people congregrated and discussed about common issues and interests.
To get started, there are important rules you have to abide by in order not to get banned.
Such as do not spam but provide helpful information in answering what they need and want to know with your blog and landing page links in your signautre - which is the footer text below every post you make
7. Google SEO
If you provided good quality content in your blog in the form of articles and even videos with social media channel links - I will be talking about later, the major search engine will reward you with higher rankings on first page for maximum exposure and even leads and sales from your searchers.
This also helps if you have comments and questions below your posts.
8. PDF Submissions
You can also compile a set of 5-10 articles into MS Word or Open Office into a report or e-book with an attractive cover before publishing in sites like Calameo, Scribd and Slideshare.
9. Press Releases
They are basically online versions of newspaper reports in which you can submit to related sites.
There are both free and paid services in which you can submit.
10. Social Media And Networks
You can also participate in social networks like Facebook where you can post on your timeline, create fanpages, live events, videos and joined and share in groups like what you do in forums.
Others include LinkedIn, Google+, Pinterest and Tumblr.
11. Video Marketing
This is where you create your videos from your own PC or iPhone camera, powerpoint slides or both with some music background and introduction or highlighted points text.
If you just want to show your face, you can use camera.
But if you want to share your PC screen, I will recommend Jing and Camtasia Studio - the latter gives you a free 30 day trial before you pay a one-time fee of $197.
12.. Web 2.0 Properties.
You can also post your content in other blogging platforms like Blogger, Hubpages, Webs, Weebly and Wix.
In the past these used to work like a charm in the form of Google Wonder Wheel.
But now you can only posted what you had not in your articles and blog posts.
This works best when you are doing e-commerce and your info products.
13. Webinars
They are online versions of seminars in which you can invite your subscribers and customers to attend before presenting your offer.
For this, I recommend Go-To-Webinar and Zoom.
B. Paid
For paid strategies, I will recommend 3 platorms in Bing, Facebook And Google Ads. At the time of writing this, mobile apps and YouTube Ads also came about.
With that said, these are both free and paid methods I know of getting traffic, leads and sales for your sites.
Amuro Wesley is an internetpreneur who promotes his own and other people's products online. For his step-by-step course on how you can do the same, check out here.
Article Source:
https://EzineArticles.com/expert/Amuro_Wesley/2395518
Article Source: http://EzineArticles.com/9717939
Sunday, 14 July 2019
The 2 Fatal Mistakes Online Business Owners Make With Customer Service
Customer service can make or break your business, and that couldn't be more true when it comes to an eCommerce business in particular. When someone comes to your website to make a purchase, you have to realize that they are choosing you over thousands of other stores on the web.
What are you going to do to not only close the deal, but make sure they are satisfied after the delivery?
Having excellent customer service will be key, but you have to avoid these two common mistakes to make sure you can keep your new customer coming back time and time again.
1. Not Being Accessible
People have issues trusting stores on the internet these days. With so many scams out there, you have to show that your company is a trustworthy source for whatever it is you happen to be selling. One of the ways you can do that is by making your customer service department very accessible.
This doesn't just mean listing a phone number in the header, which instantly adds credibility, it also means having other options that you can be reached through, like live chat, email, and even social media. By making yourself accessible, you give people reassurance that you'll be there should any problems arise with their order.
And, in today's world where a lot of people don't have the time to speak on the phone, live chat is definitely the way to go in most situations. Have a chat box automatically pop up on the website so people can get in touch with you without searching for a hidden "Contact Us" link.
2. Not Following Up
The second biggest mistake an online business can make when it comes to customer service is not following up with buyers after they have made a purchase. You should invest in an email list and autoresponder to make sure that every customer is emailed a "thank you" for their purchase email, a delivery confirmation, and then a follow-up email a few days later to see if they like what they are getting.
This follow-up email is also the ideal time to ask for a review, which can help boost your reputation even more. If they happen to be unsatisfied with the product, you greatly reduce the risk of chargebacks or returns just by offering to make it right for them up-front. Instead, you might be able to settle with store credit or an exchange.
We all occasionally make mistakes in marketing our business. We wouldn't be human if we didn't. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Business Mistakes at https://jonallo.com/mistakes
Article Source:
https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10134285
Friday, 12 July 2019
How to Start a Social Media Marketing Agency in 2019 | Completely From S...
Are you keen on learning social media marketing to enhanced in business and therefore your personal life, checkout these tops in the video above, If still at lost what to do, why not checkout this website where you can learn about SEO's, Facebook chat bot, youtube hacker course, facebook marketing, Instagram marketing, podcast mastery and much more at https://onlinedigitalmarketingacademy.com/
Many thanks,
Online Wizard
Thursday, 11 July 2019
8 Ways To Make Money From Podcasting
Starting a podcast is a major business decision. It requires an investment in terms of proper equipment and the time it takes to create the material for the podcast and record it. Here are several ways to make money from your podcasts.
1. Sell Each Episode on iTunes
Make each podcast high quality and of interest to your niche. Market each episode and get paid for it.
2. Sell Each Episode on SoundCloud
SoundCloud allows people to access your content on a range of platforms. It's also easy to use, with an interface quite similar to that of YouTube. In order to monetize your content, you need to join SoundCloud Premier, which accepts independent artists.
3. Accept Ads
You can accept ads from anyone who wishes to get their name out there and thinks your podcast would be a good opportunity for this. Be prepared to give them data about how many listeners you have. Also prepare a rate card. Research what other podcasters are charging. The longer you have been in business and the greater the number of followers you have, the more you can charge.
4. Find a Sponsor
A sponsor would be similar to an exclusive advertiser for your podcast. Think of the kinds of products and services in your niche (besides your own) that your target audience would be eager to buy. Then approach the business owners to see if they would be willing to sponsor a podcast. You might need to gear your content towards their products. You might even be able to get a person from the sponsoring company to agree to appear on the show and be interviewed.
5. Patreon
Patreon.com allows ordinary people to support your podcast on a per-podcast or on a monthly basis. Choosing the monthly option means you can count on a predictable stream of revenue. Per podcast can start bringing in significant profits if you can create high quality podcasts regularly. This is also a good way to develop a following and make meaningful connections with your target audience, who care about your content and your success.
6. Affiliate Marketing
Join affiliate programs such as Amazon's, or affiliate marketplaces such as ClickBank, and sell products related to the topics of your podcasts in exchange for a commission. If you are in a niche with expensive products, this can be a significant stream of income.
7. Sell Your Own Products and Services
Create information products and expand your business to start offering services. Run your own spot ads on the podcast. Create special offers your target audience would be foolish to miss out on.
8. Partner with Others and Split the Revenue
Partner with other in your niche who have products and services to sell. Both of you can promote the podcast and split the revenue.
A podcast provides on-demand and targeted content that your audience are looking for. It's free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts
Article Source:
https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10124241
Monday, 8 July 2019
Your 2019 Guide on How to Use Video in Email Marketing
It's not news that video is at the forefront of marketing these days.
From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you.
Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.
This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.
I've talked about using video many times in the past, but in case you're still not convinced or didn't think to use video in your email marketing efforts, it's time to pay close attention. According to a study done by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent).
Some other benefits of video marketing:
• It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.
• It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.
• It's cost-effective. You don't need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.
• It grabs attention. Especially when added into your newsletter, a video captures your audience's attention and compels them to want to watch.
First, the Technical Part of Video Email Marketing
Before you start brainstorming ways to use video in email, you need to know how it plays in different email clients.
There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don't support the requirements for using email with video.
Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren't able to play it. Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.
Fortunately, some of the popular services like MailChimp, Constant Contact and AWeber make it easy to share across all providers by using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo or similar sites.
This gives the appearance there's actually video in your email and avoids technical issues with your email provider.
Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!
Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn't support the video technology.
>> Learn more about the features of our favourite email providers.
No matter what eNewsletter tool you use, it's crucial to test your campaign before you send it out. You'll need to have accounts on all of the popular email platforms so that you can see how your footage works in each of them.
Sound like a lot of work? Trust a professional marketing company that's been helping clients create successful eNewsletter campaigns since 2003.
Next, Make Sure You're Mobile
According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you have to ensure you're keeping smartphones in mind when you're email marketing with video.
Fortunately, eNewsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.
It's still important to keep the file size as low as possible so the video doesn't need to buffer to start playing. Mobile devices don't have the fastest download speed.
A good tip is to take a 10 second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.
Also, always make sure autoplay is off, especially on mobile. Most people don't appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves.
Now, On to the Creative Part
With the technical stuff out of the way, let's look at how you can actually create content that will engage your viewers and get you more visitors to your website.
You need a plan with clear objectives or else you're just sending content out into the world and hoping it will be seen and loved.
Why are you creating this campaign? To generate leads, brand awareness, followers... ?
Once you've identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.
As mentioned, host the full-length video in a blog post, landing page or even on social media and then plan to incorporate a "sneak peak" of that video in your email marketing campaign, linking to the full-length version.
Here are six tips and inspiration to get you started:
1. Use the word "video" in your subject line to make your message stands out.
2. Promote an event. Let's use a law office as an example. We created a short video using Wave.Video for one our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.
3. Offer tips. When it comes to email marketing with video, users want short, digestible clips. A "Top 5" or "4 ways to improve" will get more attention than a 2-minute creation of you trying to explain a product.
4. Create a series. This is a great way to keep people engaged with your expertise, as long as what you're providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.
Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:
• Part 1: DIY or hire a lawyer?
• Part 2: Filing the necessary paperwork
• Part 3: Dividing assets
• Part 4: Supporting your children
5. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients? Educate your viewers with a short explanation around how your product or service will improve their lives, using real-world examples.
6. Think outside the box. Now, we don't all have the budget outdoor company Patagonia does; however, look at how they've integrated amazing footage into their email campaigns. It doesn't focus on their surfing gear, but it's relevant to their customers.
Whether you're a life coach shooting some footage while you're on vacation or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!
Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads and sales substantially.
However, not every email should contain one. If you start using this marketing tactic every time you send out an eNewsletter to your subscribers, they'll stop paying attention. Think of it as one way to stand out from the crowd, but don't neglect your other tactics.
Crafting an eNewsletter campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is a tough job. And, it needs to be done well or else you'll end up alienating and losing subscribers.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
Article Source:
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