How to Start a Podcast (2019 Tutorial) �� Equipment & Software

What Is A Podcast? Why Do I Need One?

Today, I will answer the question, "What is a Podcast?"

First, a podcast is a modern form of blogging. When blogging was introduced, it transformed the way information could be delivered to the masses. Instead of writers submitting countless articles to countless magazines, etc. in trying to get their articles published, blogging was created.

With the expansion of the internet, bloggers soon found they could bypass the corporate world of magazines and interact with their intended audiences directly. Some bloggers even monetized their content and created an entire new career, without even trying to enter the magazine publishing world.

Podcasting is the audio version of blogging!

Just like blogging allowed anyone with a computer to become a reporter, podcasting allows anyone with a computer to become a talk show host or online radio personality.

The main difference between online radio and podcasting is the ability for a Podcast to generate subscribers. I had an online radio station that had thousands of listeners in over 160 nations. We were rated #1 in the world on several occasions by Shoutcast.com. But I could not ever contact any of them. I could not capture their emails nor offer them the ability to subscribe to new programming. I was at their mercy to keep coming back for more content.

Podcasting changes that dynamic. Through podcasting, you can offer a subscription alternative. You can offer free items in exchange for your listener's email address. You can grow your own, personal audience that only wants to hear from you!

I want to answer any questions you may have concerning podcasting. Go to https://podcast-training.com/contact. Fill out the form and be sure to send me your questions. If I use your question, I will send you link to download by book, "The Complete Podcasting Guide."

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8 Ways To Make Money From Podcasting

Starting a podcast is a major business decision. It requires an investment in terms of proper equipment and the time it takes to create the material for the podcast and record it. Here are several ways to make money from your podcasts.

1. Sell Each Episode on iTunes

Make each podcast high quality and of interest to your niche. Market each episode and get paid for it.

2. Sell Each Episode on SoundCloud

SoundCloud allows people to access your content on a range of platforms. It's also easy to use, with an interface quite similar to that of YouTube. In order to monetize your content, you need to join SoundCloud Premier, which accepts independent artists.

3. Accept Ads

You can accept ads from anyone who wishes to get their name out there and thinks your podcast would be a good opportunity for this. Be prepared to give them data about how many listeners you have. Also prepare a rate card. Research what other podcasters are charging. The longer you have been in business and the greater the number of followers you have, the more you can charge.

4. Find a Sponsor

A sponsor would be similar to an exclusive advertiser for your podcast. Think of the kinds of products and services in your niche (besides your own) that your target audience would be eager to buy. Then approach the business owners to see if they would be willing to sponsor a podcast. You might need to gear your content towards their products. You might even be able to get a person from the sponsoring company to agree to appear on the show and be interviewed.

5. Patreon

Patreon.com allows ordinary people to support your podcast on a per-podcast or on a monthly basis. Choosing the monthly option means you can count on a predictable stream of revenue. Per podcast can start bringing in significant profits if you can create high quality podcasts regularly. This is also a good way to develop a following and make meaningful connections with your target audience, who care about your content and your success.

6. Affiliate Marketing

Join affiliate programs such as Amazon's, or affiliate marketplaces such as ClickBank, and sell products related to the topics of your podcasts in exchange for a commission. If you are in a niche with expensive products, this can be a significant stream of income.

7. Sell Your Own Products and Services

Create information products and expand your business to start offering services. Run your own spot ads on the podcast. Create special offers your target audience would be foolish to miss out on.

8. Partner with Others and Split the Revenue

Partner with other in your niche who have products and services to sell. Both of you can promote the podcast and split the revenue.

A podcast provides on-demand and targeted content that your audience are looking for. It's free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts

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