5 Social Media Marketing Tips to Dominate in 2019

Social Media Advertising Tips - The 4 Best Ads for Social Marketing

Autoresponder - The Key to Running a Successful Online Business

In this article, we shall define what autoresponders are, and why you should utilize them to achieve successful online business.

If you run an online business it means you already own a website or a blog. Once your online business is setup, the next most important thing to consider is using an effective autoresponder.

Autoresponder defined

In simple understandable term, it is actually electronic newsletters forwarded automatically to your subscribers via your mailing list, and this is done at intervals that you specify or define. By sample, you can design and specify an autoresponder so that once a person signs up to your mailing list he or she will receive a welcome note from your business. Subsequently, you can send other messages such as business discount codes, invitation to connect on social media, new product launch, etc.

The importance of autoresponders

Using autoresponders for your online business keeps a large bulk of your email marketing automated, and that's if you setup things appropriately. With an autoresponder installed on your website, your subscribers will be able to receive specific vital key messages about your business. With this benefit, you do not need to bother about manually sending these messages out, as it is fully automated as set. This simply makes the importance of using autoresponders all the more clear. In short, they help you save time running your online business, loads of it.

How can you utilize autoresponders to help promote your online business?

• You can utilize them to forward custom birthday greetings with other related offers to subscribers on your mailing list.

• You can transition a subscriber from one phase of communication to another after they purchase an item/product. For example, you can move a subscriber from a 'prospect' level series of messaging to 'upsell' series of communication.

• You can forward mails to subscribers exactly one month after they purchased a product. This can be done to motivate them to renew a 'policy or guarantee.'

When autoresponders are utilized in such creative and meaningful ways, it can help generate substantial sales and income - with high returns on investment for your business.

To use them, you can sign up with popular providers such as MailChimp, Getresponse, Aweber, Mad Mimi or Campaign Monitor, etc. These providers are renowned for offering businesses robust autoresponders with dedicated tools for hosting mailing lists and forwarding newsletters and messages.

Finally, autoresponders when setup and used properly can help online businesses automate lots of marketing activities and tailor specific messages to a mailing list for profit making and client engagement.

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How to Engage & Inspire With Interactive Content Marketing

Easy Ways to Stand Out from the Competition Using Interactive Content Marketing
I'm sure you've heard the old adage "Content is king." While that's certainly true, it's not enough anymore to simply write a text-rich blog post and expect engagement to happen.

According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers' or followers' attention and require their active engagement quickly.

That can easily be done with something called interactive content marketing.

While pieces like blog articles and eBooks are considered passive content, interactive content requires the person to actively engage with the content, whether that's by swiping, tapping, answering a question...

In this article, I'm providing 3 ideas you can use to attract your audience's attention and stand out from your competitors.

Some of you may remember those "choose your own adventure" books from childhood. The TV show Black Mirror did an incredibly unique episode called "Bandersnatch" that let you choose game designer Stefan's moves and his ultimate fate.

While you're probably not going to go that far with your marketing videos, one easy interactive marketing tool is having a Facebook Live where you answer questions and take comments virtually.

Here's an example. During episodes of my Tea Time Tips on Facebook, I ask questions and encourage my viewers to comment. They can also ask questions that I answer live in the video.

It's a fun and simple two-way conversation that gets everyone involved with the episode versus me just talking "at" my followers.

Polls and Questions
These are great interactive social media marketing tools. Let's start with polls. I'm going to go with a Facebook example again, because it's so easy to create a poll while you're making up your post. Here's how:

In addition to polls, another way to easily encourage engagement is by asking a question in your news feed on Facebook.

While it's a good idea to keep your question relevant to your business, go ahead and have some fun with it! You want your audience to be motivated and excited to answer your question, whatever that might be.

Here's an example from one of our clients who owns Malarys Fashion Network, a clothing boutique in Cloverdale, BC. Yvonne framed a fashion-related in a lighthearted way on her Facebook page and got a high number of engagements, including 20 comments.

To do this well, think about some interesting topics that relate to your business. Here are a couple of generic prompts that could help:

• Can you recommend some good [your product or service category] books this summer?
• What business advice would you give yourself when you were just starting out?
• If you could run your business in any period in history, when would it be and why?

Infographics
Infographics engaging visuals to communicate stats or other information quickly and clearly. Neil Patel did a great article back in 2014 on the power of infographics. It's still relevant today, and you can read it on our blog.

However, it's time to step up your infographics game with interactive elements. It's true that it takes more time and effort to create a two-way infographic instead of a static one. But if it's relevant to your business and captivates your audience, the traffic, engagement and social shares you get (which will link back to your site) will be well worth it.

There are numerous sites out there that allow you to create infographics from a template, or you can hire a professional graphic design company to create them for you.

Here's an infographic Google did to explain the complex topic "How search works." You can interact with various elements to move you through the content, which is much more interesting than a long page of text.

Now that we've gone over some ways that you can create these unique content marketing pieces, let's look at some of the benefits.

I talked a bit about it increasing engagement: you share an interesting and fun piece of content and users are more likely to interact with it and share it themselves.

In addition to increased user engagement, here are 3 other ways that interactive marketing tools can be beneficial:

They can collect data for you.
As marketers we rely on data to make decisions that will benefit our business. It can be a challenge to collect behavioural data by asking questions outright for a few reasons: Customers are extremely wary of these tactics and it's not fun!

(When's the last time you filled out one of those surveys a website randomly asked you, just because?)

By using a poll or engaging question, you can learn more about your audience's likes and dislikes. If you're inviting your audience to interact with an infographic, you can gain valuable insights by looking at where they navigate and click.

They increase clicks and conversions.
As a small business owner, you should always be looking for ways to engage with potential clients. It can be a real challenge to get someone to download your eBook or to convert on a landing page on your website.

That's where interactive content comes in. It can boost your click-throughs and conversion rates big-time. TheContent Marketing Institute did some case studies of brands that each saw upwards of 50% click through rates when they used it.

Put yourself in your potential customers' shoes: what would you rather click on at the top of the marketing funnel?

A 'Submit' button on a website asking you to provide your email so the business can send you a white paper? Or, a quiz or poll that asks for your opinion on a relevant topic, then asks for your email to send you the answer?

You'll find that many people are much more willing to provide their info if it's presented in an engaging way and it doesn't seem like you're asking.

They build brand loyalty.
When a viewer just reads an article or watches a video, their participation is minimal, and so is their engagement. But content people can interact with is different; it can create deeper relationships.

Research has shown that the more of a relationship a consumer has with a brand, the more likely they are to be loyal long-term customers. You start to be seen as an expert in your area, and people trust you.

And the more people trust you, the more likely they are to buy from you.

The content marketing landscape is always evolving, and you need to be willing to change with the times if you want to be successful.

Expect to see more interactive videos, quizzes, polls, questions, infographics and more; it's time to seriously consider adding these to your marketing tools if you want to stay ahead of the competition.

We know it can be nearly impossible to keep up with your marketing when you've got a business to run!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

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How to Make a Video Go Viral: The Magic Formula

What Is A Responsive Website And Why Does Your Company Need One?

So, what does a responsive website mean? A responsive website has pages that render well on almost all devices and screen sizes. Responsive websites became more important as mobile design became more important. As the variety of screen sizes and resolutions increased, developers had to develop more ways to ensure an excellent user experience independent of what device and system were being used. Collections of technologies were developed to help create a more standardized user experience.

One of the most important parts of responsive design is called the fluid grid. Previously, developers would make websites based on fixed pixels; fluid grid uses proportions instead of fixed pixels to layout web pages. Media queries is another important part of responsive design. Media queries allow a website to obtain information about the device and system of the user to conditionally apply styles to a website. Media queries can also be used to conditionally style depending on if a device is in either landscape or portrait mode.

Some of the areas that need careful planning to create a responsive website include images and layout structure. Images that would look great in desktop could look distorted on different devices and resolutions. HTML5 allows for the property called data-fullsrc for the image tag. On any screen that is wider than 480 pixels, the higher resolution image will be loaded; for smaller screens, the lower resolution image will be loaded. JavaScript is sometimes used for implementation. For designs with multiple column layouts, changing the layout for lower resolutions is an important consideration to make sure that a website is responsive.

So why does your company need a responsive website? Depending on your business, more users will be visiting your website from a mobile or tablet than a desktop computer. Responsive design is something that you want to get right from the beginning as problems and redesign will cause it to be significantly more difficult to understand how your website is used. Working on analytics and conversion rate optimization (CRO) will be more difficult if there are multiple versions of your website. Another reason that building a responsive website is important is that many companies and individuals will judge the quality of your company and brand by how well your website looks and works.

Overall, responsive web development is used to make your website look great across all devices (desktop computer, tablet PC, and smartphone). Without careful planning, your website could not be useable for certain individuals trying to use your website and will lead to smaller net income for your business.

If you are looking to develop a responsive website, contact us, and we can build you a responsive website or make your current website responsive. Contact us here: http://www.junodigitaldevelopment.com/contact.html Juno Digital Development is a leading provider of web development and digital marketing services to a wide variety of companies from Fortune 500 companies to start-ups.

Article Source: https://EzineArticles.com/expert/Mike_Jarrett/110141

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10 Video Marketing Stats You Need to Know