5 Social Media Marketing Tips to Dominate in 2019

Social Media Advertising Tips - The 4 Best Ads for Social Marketing

How to Engage & Inspire With Interactive Content Marketing

Easy Ways to Stand Out from the Competition Using Interactive Content Marketing
I'm sure you've heard the old adage "Content is king." While that's certainly true, it's not enough anymore to simply write a text-rich blog post and expect engagement to happen.

According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers' or followers' attention and require their active engagement quickly.

That can easily be done with something called interactive content marketing.

While pieces like blog articles and eBooks are considered passive content, interactive content requires the person to actively engage with the content, whether that's by swiping, tapping, answering a question...

In this article, I'm providing 3 ideas you can use to attract your audience's attention and stand out from your competitors.

Some of you may remember those "choose your own adventure" books from childhood. The TV show Black Mirror did an incredibly unique episode called "Bandersnatch" that let you choose game designer Stefan's moves and his ultimate fate.

While you're probably not going to go that far with your marketing videos, one easy interactive marketing tool is having a Facebook Live where you answer questions and take comments virtually.

Here's an example. During episodes of my Tea Time Tips on Facebook, I ask questions and encourage my viewers to comment. They can also ask questions that I answer live in the video.

It's a fun and simple two-way conversation that gets everyone involved with the episode versus me just talking "at" my followers.

Polls and Questions
These are great interactive social media marketing tools. Let's start with polls. I'm going to go with a Facebook example again, because it's so easy to create a poll while you're making up your post. Here's how:

In addition to polls, another way to easily encourage engagement is by asking a question in your news feed on Facebook.

While it's a good idea to keep your question relevant to your business, go ahead and have some fun with it! You want your audience to be motivated and excited to answer your question, whatever that might be.

Here's an example from one of our clients who owns Malarys Fashion Network, a clothing boutique in Cloverdale, BC. Yvonne framed a fashion-related in a lighthearted way on her Facebook page and got a high number of engagements, including 20 comments.

To do this well, think about some interesting topics that relate to your business. Here are a couple of generic prompts that could help:

• Can you recommend some good [your product or service category] books this summer?
• What business advice would you give yourself when you were just starting out?
• If you could run your business in any period in history, when would it be and why?

Infographics
Infographics engaging visuals to communicate stats or other information quickly and clearly. Neil Patel did a great article back in 2014 on the power of infographics. It's still relevant today, and you can read it on our blog.

However, it's time to step up your infographics game with interactive elements. It's true that it takes more time and effort to create a two-way infographic instead of a static one. But if it's relevant to your business and captivates your audience, the traffic, engagement and social shares you get (which will link back to your site) will be well worth it.

There are numerous sites out there that allow you to create infographics from a template, or you can hire a professional graphic design company to create them for you.

Here's an infographic Google did to explain the complex topic "How search works." You can interact with various elements to move you through the content, which is much more interesting than a long page of text.

Now that we've gone over some ways that you can create these unique content marketing pieces, let's look at some of the benefits.

I talked a bit about it increasing engagement: you share an interesting and fun piece of content and users are more likely to interact with it and share it themselves.

In addition to increased user engagement, here are 3 other ways that interactive marketing tools can be beneficial:

They can collect data for you.
As marketers we rely on data to make decisions that will benefit our business. It can be a challenge to collect behavioural data by asking questions outright for a few reasons: Customers are extremely wary of these tactics and it's not fun!

(When's the last time you filled out one of those surveys a website randomly asked you, just because?)

By using a poll or engaging question, you can learn more about your audience's likes and dislikes. If you're inviting your audience to interact with an infographic, you can gain valuable insights by looking at where they navigate and click.

They increase clicks and conversions.
As a small business owner, you should always be looking for ways to engage with potential clients. It can be a real challenge to get someone to download your eBook or to convert on a landing page on your website.

That's where interactive content comes in. It can boost your click-throughs and conversion rates big-time. TheContent Marketing Institute did some case studies of brands that each saw upwards of 50% click through rates when they used it.

Put yourself in your potential customers' shoes: what would you rather click on at the top of the marketing funnel?

A 'Submit' button on a website asking you to provide your email so the business can send you a white paper? Or, a quiz or poll that asks for your opinion on a relevant topic, then asks for your email to send you the answer?

You'll find that many people are much more willing to provide their info if it's presented in an engaging way and it doesn't seem like you're asking.

They build brand loyalty.
When a viewer just reads an article or watches a video, their participation is minimal, and so is their engagement. But content people can interact with is different; it can create deeper relationships.

Research has shown that the more of a relationship a consumer has with a brand, the more likely they are to be loyal long-term customers. You start to be seen as an expert in your area, and people trust you.

And the more people trust you, the more likely they are to buy from you.

The content marketing landscape is always evolving, and you need to be willing to change with the times if you want to be successful.

Expect to see more interactive videos, quizzes, polls, questions, infographics and more; it's time to seriously consider adding these to your marketing tools if you want to stay ahead of the competition.

We know it can be nearly impossible to keep up with your marketing when you've got a business to run!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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5 Tips To Profit From Pinterest Ads

Are you using Pinterest to promote your brand? If you are, you're tapping into over 250 million monthly active users. But are you certain that this image based social media powerhouse it's helping to drive more traffic and profit?

Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.

1: Set SMART Goals

Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.

For instance, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve, and it helps you to focus on using the right Pinterest marketing tools. Also, it makes it easier to track your success.

2: Consistency

Remember, if you pin too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they're likely to unfollow you. Pin at least 10-12 pins per day to appear frequently in your follower's search results and feeds.

Also, consider the time of day you're pinning. The peak time is between 8 and 11pm on weekends. These are great times to put out your pins and tweak later depending on the insights on Pinterest marketing tools.

3: Promotion

Don't stop your promotion at Pinterest. Promote your pins on other social media platforms to generate traffic and increase followers.

4: Re-Pinning

Re-pin others' pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is by being active. Pin others' pins, especially those with a target audience similar to yours. They'll notice you and even follow your boards.

5: Create Contests and Sell Your Own Products

Do you want to sell your products on Pinterest? Then, create contests. These are popular and they'll help you earn money.

Most businesses use contests to get people to engage with their brand. So if you do them properly, you'll trigger people to think about and talk about your brand. But be aware that contests can also make people add pins they aren't interested in. Sometimes pins from contests can feel irrelevant and spammy if they are done wrong.

Pinterest has become a major player in the social media universe. With over 250 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

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From $0 to $600K per month Selling Tea at 22 Years Old | Gretta Van Riel

Hear how Gretta Van Riel, started from nothing to making millions using ecommerce, enjoy.

How And Why To Improve Your Relevance Score On Facebook

If your business is on social media (and it should be!) it's important to know your Facebook relevance score and how to improve it.

The relevance score is a metric that shows how well your Facebook ads are resonating with your target audience on a scale of 1 to 10. A score of 1 means your ad is less relevant compared to other ads targeting the same audience, and 10 means your ad is very relevant.

Your relevance score is very important because a higher score lowers the cost of advertising on Facebook. You want to pay less and reach more people, right?

Are your ads receiving a low relevance score? If so, you need to improve them to save money and reach the right people.

So how do you improve your score?

Know your target audience well and target a specific audience.

Before you can target the correct people, you need to know who exactly you want your ads to reach. Do audience research or create buyer personas. This will help you get the demographic information, the problems and pain points, and the customer feedback of the people you intend to target.

Use Facebook's Insights to see the demographics who have interacted with your ads. Use this information to create buyer personas and decide who you should target. Look for a demographic that's more likely to interact with your posts.

Split test your ads.

Split testing is a good way to improve your relevance score, and it's simple. Split testing is testing versions of the same ad to see which version performs better. Show the same ad to two different audiences to see which audience responds well. Or you can show two different ads to the same audience and see which performs better with your target audience.

Choose the best-performing ad. However, after some time, your ad's relevance score may decrease as the audience tires of seeing the same ad. When this happens, refresh the ad. Change the image or do another round of split testing and see what resonates well with your target audience.

Use high-quality, relevant ad copy and images.

This is self-explanatory. You'll get more clicks, likes, and shares if your ad is well-designed. Use images relevant to your business and what your ad is trying to achieve. Also, make sure you use high-quality images. Blurry photos will not improve your relevance score! Also, use clear and concise text.

Make sure all your calls to actions are easy to understand. Let your audience know what they're supposed to do.

Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

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Selling on Social Media Without Driving People Away

5 Social Media Selling Tips & Warnings

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they're already your target group.

However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.

You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

It's also important to clarify that social selling doesn't mean advertising your product or service online for people to buy.

Social selling means you're using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.

For example, I recently did a Tea Time Tip about things that you need to consider before you start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.

So, I wasn't simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.

Now that we've defined social selling, let's discuss what you can do to increase your odds of success:

1. Think relationships, not dollar signs.

Make sure you're posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users' feeds.

According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.

Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

Read: The Power of Social Media Storytelling

Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

2. Take the time to build out your accounts.

Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.

It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers' attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.

See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the "Our Story" section on Facebook.

3. Choose your messaging wisely.

What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:

* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.

* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.

* Facebook has many communities that you can join and network in (remember, don't be pushy!)

* Instagram and Pinterest is for visuals, not long content pieces.

By tailoring your messaging for each platform, you'll be more likely to attract the right kind of customer.

4. Let user-generated content sell for you.

You don't have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:

* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.

* Ratings or reviews for your product or service

* Testimonials

For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people's votes of confidence.

Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It's a win-win situation!

5. Try, test and try again.

Every business owner should be tracking and measuring their efforts, whether it's a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what's working and what isn't.

Maybe people are being referred to a page on your website from your Facebook post, but they're only spending a few seconds on it.

You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors' paths, you can see where you need to take a closer look.

Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.

The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).

While social selling is different than traditional methods, it's still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you'll create a community of prospects who will welcome hearing from you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results"

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How To Get More Traffic To A Shopify Store

Having operated a number of web stores over the past 10+ years, the one defining characteristic of each has been the source of "traffic" they received.

"Traffic" is the number of views/hits that an Internet site receives.

Everyone knows about the impact that having a "#1 spot in Google" can bring - it does so because of the traffic it brings to the business.

Thus, when you're looking at "Shopify" stores in 2018, the primary concern - beyond having a quality store, products and experience - is how you're actually going to get people to look at it.

This tutorial looks to discuss the overall process of cultivating an audience who loves what you're doing...

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Not All Traffic Was Created Equally

The key point with this is that "traffic" is not the only metric that matters in online business.

Whilst it's important, it's really just an indicator as to what's going on with your store.

For example, people who have bought before, and are looking to make a repurchase, are going to be far more valuable (to the business) than "window shoppers" with little-to-no prior experience with the business.

Thus, when considering what I'm about to write, you have to appreciate the quality of people looking at your stuff.

Getting big numbers is nice, but if it doesn't convert into actual business growth, you're not really making progress.

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1. Focus On Creating a "Brand" (Not Just a Store)

The most prolific way to (presently) attract visitors today is through social media.

Obviously, having a popular Instagram / Twitter / YouTube page is certainly going to give you access to an audience... but the key lies not in its breadth, but depth.

The depth of the audience determines who listens to what you say, and whilst people obsess over having 50,000+ subscribers/followers, they generally disregard the simple truth that if you don't have a deep connection with those people, they're not going to trust you enough to buy things.

The most important thing is to consider building a "brand" - rather than just a "store".

What might be a simple analogy, most people simply try and build a website and get people to buy from it; the best work beyond the store - actually digging deep with the various people who contact them through all channels.

To this end, when considering setting up a store, you need to be extremely personable as to why someone would consider you over one of the massive names:

• Perhaps instead of being a "natural cosmetics store", you use your own name: "Claire's Natural Cosmetics Boutique"
• Focus on an underlying reason why people would (or should) consider your store: "The ONLY store to stock Bourjois in the US"
• Work around "problems" / "solutions" rather than products: "The ULTIMATE Acne Clearing Products for Girls"
• NEVER "sell" anything - provide helpful information and recommend products... but never "sell"

The point is that you should not be trying to set up a store to get quick sales - give it a reason to exist and focus on providing a quality service through its provision.

The "social media" stuff will take care of itself if you put your effort into effective work.

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2. Most People Want Solutions Before Products

The biggest mistake people make with any sort of venture is focusing on the product.

The product is important, but it's only a small part of the overall offer. People really want to buy solutions.

Solutions come in all shapes and sizes - the most important thing is to absolutely understand where your solution fits in.

For example, most people don't care where products are from, or even why you're stocking them... they care about what they're able to do with them.

Thus, when considering the store you wish to build - you really need to focus on the way through which you're creating actual results.

For example:

• 3lbs Per Day Supplements Store - Get Rid Of Weight With Exercise & Supplements
• Business Computer Repair Store - Keep Your Business Running At PEAK Performance With Ultimate Products
• Suits 4 SALES - Complete SALES Orientated Suit Design & Tailoring For The Modern Man

The bottom line is that one of the more pertinent things I discovered several years back is that people don't buy the product, but what the product actually *does*.

This means that if you're looking at creating a "store", you need to be able to give it an underlying "reason" for people even consider looking at it.

This process takes time, and obviously requires a significant amount of experience. The benefit is that if people like what you've created, they'll generally stick around.

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3. Don't Be Afraid Of Cold Traffic... But Learn To Embrace The WARMTH

It used to be called "word of mouth" - the idea that someone would refer others to you (simply by virtue of the quality of your work).

People want to spend money. The fallacy that they'll not be willing to spend money in your store is basically a lie that you've made up -- people enjoy the exotic + interesting, and will definitely embrace whatever you've created IF you're sincere.

I used to have a massive hangup years back; never really connecting with people because I was always about trying to "make sales".

Whilst this is important, you need to realize that people talk - and there'll be a group of them who genuinely want you to succeed.

Thus, if you're looking at "warm" traffic (people from your social account etc), don't be afraid to embrace it. The more you embrace people's desires, the more open they'll be with you.

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4. NEVER "Sell" Your Store / Products - Always Provide Value

If you really want to promote your store properly, there are a number of important things you need to do.

The first is to ensure that you never sell the "store" itself.

People have this fascination with the idea that just because they made a store, everybody else will instantly be interested.

In a world of Amazon, social media + millions of others trying to "get rich", this is one of the worst things you can do.

A much better thing is to focus in on one thing that your store is there to do (see #2), and use that as the underlying promotional message.

Further to this, you need to ensure that conversing with buyers - not telling them about what you have.

This means that if you're buying advertising, rather than promoting your store/products, address their underlying problem and provide a solution.

You don't really need to mention the store at all - only the fact that you are able to provide the solution for a particular price (and free shipping?).

For example...

• Get a killer pout with ULTRA lipstick - available from $9.99 and free shipping (nxt 24 hrs only)
• I lost 5lbs 7 days ago - killer ab workouts that burn fat FAST $19.99
• Getting the right website MULTIPLIED my sales overnight - $450 seals the deal

Notice how people aren't buying you or your store? They're buying the result that you're promising.

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5. Don't Be Afraid To Test/Experiment

Finally, don't be afraid to experiment.

Experimentation is the process of life, and it's no different in the world of enterprise.

EVERYTHING has value. Obviously, some value is higher priced than others... the point is that even if you created a "really bad" store, someone will still want to buy from it.

The biggest enemy people has is themselves; uneager to risk their name/reputation (ego) on making progress - they stick to what they "know" and refuse to try new things.

This reluctance pushes them toward obscurity.

Put your face out there. Enjoy the process of creation and continue developing your underlying value no matter what.

This actually allows you to "attract" buyers, who value who you are + what you stand for. These people stick around, and are the most highly valued traffic going.

Article Source: https://EzineArticles.com/expert/Richard_Peck/2344303

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7 Digital Marketing Trends For 2019 - Your Chance To Stay Ahead Of Your ...

Complete Guide To Control The Bounce Rate Of Your ECommerce Site

A little bounce rate is quite normal. But, when your site experience higher of it, it's scary. You are obviously losing a considerable number of visitors who could have otherwise stayed and ordered something. So, what's making them move out of your site so sooner i.e. within 5 seconds? Yes, a bounced visitor is someone who has left the site within just 5 seconds of visiting without making a move to any other page or pages. For this reason, bounce rate is considered as one of the chief success metrics by the retailers. The lesser it is, the better.

Besides, the bounce rate is also taken as a parameter by Google to rank the site and hence higher rate can take your site down in the search engine results. Consequently, a climbing bounce rate is an alarm to the eCommerce merchants. There are many effective ways to keep it under check and push visitors to step ahead in the conversion funnel of your site. Here they are.

Optimise the position of every CTA (Call-to-action)

The only thing that can drive a visitor from any of the web pages to the checkout point is a CTA or Call-to-action tab. So, check whether the CTAs of your site is positioned appropriately at the most obvious places which visitors can see instantly and take decisions about checkout. Besides, you need to optimise the place of CTA to help visitors know who you are, what products you have and so forth. Put slogans and quirk descriptions. Make the CTA tab bold and vivid. In every way, make the CTA honest as well as convincing.

Maximise the loading speed

Isn't it evident that your website has more bounced customers because it loads slowly? Visitors expect a site to load in a couple of seconds and hence they will immediately back out and switch to any other site shown on the search engine results if it loads too late. Find out the root causes of your slower load speed, like heavy images, more scripts, increased HTTP requests and so forth. With the help of your eCommerce developer, optimise them for unhindered speed.

Work on the content

Sometimes, visitors leave because they do not get clearer information or the ideal description that they wished for. Also, they are not going to read too much. Review and modify your content, keep it precise and make it as helpful as possible to the targeted buyers.

Put things that would engage visitors

Another useful way to check the bounce rates is to engage the visitors at the first instance. Place a provocative banner in the landing page, use a catchy title, showcase your benchmark products in bundles, put videos, and do whatever else needed to grasp the interests of the visitors. Putting up interactive elements on the landing page would entice them at once to click ahead for checking up the products.

Oversimplify the navigation of the site

The better visitors can understand the navigation path of your site, more likely they are to stay. Just after visiting your site, they should be able to understand where's the menu, how to search a product, where to click for placing the order, and everything else about the navigation.

Put your top offers at the visible area of the page

You can play with the urgency notion to hook your visitors. Place the best deals with time-bound on the banner or top area of your home page that is visible to everyone even before they scroll down. Displaying limited time offers can bag your website many customers spontaneously because a lot will think of losing the offer soon and hence proceed to buy.

Bounce rate is inevitably a deceptive key performance indicator (KPI) which signals how your website is performing in capturing the attention of visitors. Adhering to these above tips will help lowering it a lot as they are brought to you hereafter prioritising the visitors' behaviour that causes them to leave a site.

Rob Stephen is an expert Magento developer in Sydney at GetAProgrammer, a top-ranked website and eCommerce development company having inherent specialisation in Magento development services. He likes to share his eCommerce development ideas and knowledge in his free time. You can see more of his excellent writeups on the LinkedIn page.

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Build Your Business With Instagram

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Like any other social network, Instagram can be used to build your brand for your business when used in the right and clever way. Instagram serves as a tool of making your business available to the consumers. Social media marketing using Instagram can open up a world of opportunity for your brand. It is thus obvious that Instagram is very important for your business. The question arises about how you can build your business with Instagram and below is the answer to that question.

First, you need to conduct a research to know the best businesses on Instagram. You also need to check out other brands in the industry and also know who your competitors are so that you can know what strategies to use in order to build your business. You should always set realistic Instagram goals that tie back to your business goals. These goals should include increasing awareness with hashtag targeting. Increasing product awareness and increasing traffic to your website. You should then come up with a strategy of posting your content. Here you need to consider how often you post, what time to post, and choosing your content themes. You need to maintain a regular posting while at the same time avoid too much posting.

Remember that Instagram is all about visuals. Your profile photo should be your company's logo. You need to choose one filter that you will use for the majority of your photos. By choosing one filter for your photos it makes your brand easy to recognized. your photos easier for your followers. Ensure to post photos that reflect the character and culture of your business. If you are not sure on how to visually represent your company, you should consider monitoring the accounts of your followers in order to know what they are re sharing. This will enable you to know their trends and hence help you to efficiently present your business.

Another technique that you can use to build your business on Instagram is the branded hashtag. You should find a hashtag that embodies your Instagram brand and encourage your followers to share photos that fit that image. This will enable your brands to be exposed to new potential customers and this is a chance for your business to grow. You should also consider geotagging. This is adding your location to your photos when you post them. It is very effective as it makes your followers know where to find you and your business. More so, followers who live near you will love to interact with you and your business. You should also post exclusive deals on your Instagram. This can be done through offering discounts to your followers, it will make them feel special and hence tell other people about your business. Instagram can actually be used to build your business, try it today and enjoy the benefits.

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Your 2019 Guide on How to Use Video in Email Marketing

It's not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you.

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I've talked about using video many times in the past, but in case you're still not convinced or didn't think to use video in your email marketing efforts, it's time to pay close attention. According to a study done by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent).

Some other benefits of video marketing:

• It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.

• It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.

• It's cost-effective. You don't need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.

• It grabs attention. Especially when added into your newsletter, a video captures your audience's attention and compels them to want to watch.

First, the Technical Part of Video Email Marketing

Before you start brainstorming ways to use video in email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don't support the requirements for using email with video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren't able to play it. Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact and AWeber make it easy to share across all providers by using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo or similar sites.

This gives the appearance there's actually video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn't support the video technology.

>> Learn more about the features of our favourite email providers.

No matter what eNewsletter tool you use, it's crucial to test your campaign before you send it out. You'll need to have accounts on all of the popular email platforms so that you can see how your footage works in each of them.

Sound like a lot of work? Trust a professional marketing company that's been helping clients create successful eNewsletter campaigns since 2003.

Next, Make Sure You're Mobile

According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you have to ensure you're keeping smartphones in mind when you're email marketing with video.

Fortunately, eNewsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.

It's still important to keep the file size as low as possible so the video doesn't need to buffer to start playing. Mobile devices don't have the fastest download speed.

A good tip is to take a 10 second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure autoplay is off, especially on mobile. Most people don't appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves.

Now, On to the Creative Part

With the technical stuff out of the way, let's look at how you can actually create content that will engage your viewers and get you more visitors to your website.

You need a plan with clear objectives or else you're just sending content out into the world and hoping it will be seen and loved.

Why are you creating this campaign? To generate leads, brand awareness, followers... ?

Once you've identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.

As mentioned, host the full-length video in a blog post, landing page or even on social media and then plan to incorporate a "sneak peak" of that video in your email marketing campaign, linking to the full-length version.

Here are six tips and inspiration to get you started:

1. Use the word "video" in your subject line to make your message stands out.

2. Promote an event. Let's use a law office as an example. We created a short video using Wave.Video for one our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.

3. Offer tips. When it comes to email marketing with video, users want short, digestible clips. A "Top 5" or "4 ways to improve" will get more attention than a 2-minute creation of you trying to explain a product.

4. Create a series. This is a great way to keep people engaged with your expertise, as long as what you're providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

• Part 1: DIY or hire a lawyer?

• Part 2: Filing the necessary paperwork

• Part 3: Dividing assets

• Part 4: Supporting your children

5. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients? Educate your viewers with a short explanation around how your product or service will improve their lives, using real-world examples.

6. Think outside the box. Now, we don't all have the budget outdoor company Patagonia does; however, look at how they've integrated amazing footage into their email campaigns. It doesn't focus on their surfing gear, but it's relevant to their customers.

Whether you're a life coach shooting some footage while you're on vacation or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads and sales substantially.

However, not every email should contain one. If you start using this marketing tactic every time you send out an eNewsletter to your subscribers, they'll stop paying attention. Think of it as one way to stand out from the crowd, but don't neglect your other tactics.

Crafting an eNewsletter campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is a tough job. And, it needs to be done well or else you'll end up alienating and losing subscribers.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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