5 Social Media Marketing Tips to Dominate in 2019

Social Media Advertising Tips - The 4 Best Ads for Social Marketing

Autoresponder - The Key to Running a Successful Online Business

In this article, we shall define what autoresponders are, and why you should utilize them to achieve successful online business.

If you run an online business it means you already own a website or a blog. Once your online business is setup, the next most important thing to consider is using an effective autoresponder.

Autoresponder defined

In simple understandable term, it is actually electronic newsletters forwarded automatically to your subscribers via your mailing list, and this is done at intervals that you specify or define. By sample, you can design and specify an autoresponder so that once a person signs up to your mailing list he or she will receive a welcome note from your business. Subsequently, you can send other messages such as business discount codes, invitation to connect on social media, new product launch, etc.

The importance of autoresponders

Using autoresponders for your online business keeps a large bulk of your email marketing automated, and that's if you setup things appropriately. With an autoresponder installed on your website, your subscribers will be able to receive specific vital key messages about your business. With this benefit, you do not need to bother about manually sending these messages out, as it is fully automated as set. This simply makes the importance of using autoresponders all the more clear. In short, they help you save time running your online business, loads of it.

How can you utilize autoresponders to help promote your online business?

• You can utilize them to forward custom birthday greetings with other related offers to subscribers on your mailing list.

• You can transition a subscriber from one phase of communication to another after they purchase an item/product. For example, you can move a subscriber from a 'prospect' level series of messaging to 'upsell' series of communication.

• You can forward mails to subscribers exactly one month after they purchased a product. This can be done to motivate them to renew a 'policy or guarantee.'

When autoresponders are utilized in such creative and meaningful ways, it can help generate substantial sales and income - with high returns on investment for your business.

To use them, you can sign up with popular providers such as MailChimp, Getresponse, Aweber, Mad Mimi or Campaign Monitor, etc. These providers are renowned for offering businesses robust autoresponders with dedicated tools for hosting mailing lists and forwarding newsletters and messages.

Finally, autoresponders when setup and used properly can help online businesses automate lots of marketing activities and tailor specific messages to a mailing list for profit making and client engagement.

The $ is in the LIST! All the Web tools you need to achieve success under one roof for only $10/month! Autoresponder, Hosting, Splash/Squeeze page builder, Tracker, Rotator, Advertising and much more! Plus Unique Pay Plan, unmatched in the MLM industry - 100% commission! Discover how you can build a successful online business and start making $ NOW!

[https://allinoneprofits.my-home-biz-69.com/sign-up-for-more-info]

Article Source: https://EzineArticles.com/expert/David_Neumann/2497570

Article Source: http://EzineArticles.com/9862504

https://ezinearticles.com/?Autoresponder---The-Key-to-Running-a-Successful-Online-Business&id=9862504

How to Engage & Inspire With Interactive Content Marketing

Easy Ways to Stand Out from the Competition Using Interactive Content Marketing
I'm sure you've heard the old adage "Content is king." While that's certainly true, it's not enough anymore to simply write a text-rich blog post and expect engagement to happen.

According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers' or followers' attention and require their active engagement quickly.

That can easily be done with something called interactive content marketing.

While pieces like blog articles and eBooks are considered passive content, interactive content requires the person to actively engage with the content, whether that's by swiping, tapping, answering a question...

In this article, I'm providing 3 ideas you can use to attract your audience's attention and stand out from your competitors.

Some of you may remember those "choose your own adventure" books from childhood. The TV show Black Mirror did an incredibly unique episode called "Bandersnatch" that let you choose game designer Stefan's moves and his ultimate fate.

While you're probably not going to go that far with your marketing videos, one easy interactive marketing tool is having a Facebook Live where you answer questions and take comments virtually.

Here's an example. During episodes of my Tea Time Tips on Facebook, I ask questions and encourage my viewers to comment. They can also ask questions that I answer live in the video.

It's a fun and simple two-way conversation that gets everyone involved with the episode versus me just talking "at" my followers.

Polls and Questions
These are great interactive social media marketing tools. Let's start with polls. I'm going to go with a Facebook example again, because it's so easy to create a poll while you're making up your post. Here's how:

In addition to polls, another way to easily encourage engagement is by asking a question in your news feed on Facebook.

While it's a good idea to keep your question relevant to your business, go ahead and have some fun with it! You want your audience to be motivated and excited to answer your question, whatever that might be.

Here's an example from one of our clients who owns Malarys Fashion Network, a clothing boutique in Cloverdale, BC. Yvonne framed a fashion-related in a lighthearted way on her Facebook page and got a high number of engagements, including 20 comments.

To do this well, think about some interesting topics that relate to your business. Here are a couple of generic prompts that could help:

• Can you recommend some good [your product or service category] books this summer?
• What business advice would you give yourself when you were just starting out?
• If you could run your business in any period in history, when would it be and why?

Infographics
Infographics engaging visuals to communicate stats or other information quickly and clearly. Neil Patel did a great article back in 2014 on the power of infographics. It's still relevant today, and you can read it on our blog.

However, it's time to step up your infographics game with interactive elements. It's true that it takes more time and effort to create a two-way infographic instead of a static one. But if it's relevant to your business and captivates your audience, the traffic, engagement and social shares you get (which will link back to your site) will be well worth it.

There are numerous sites out there that allow you to create infographics from a template, or you can hire a professional graphic design company to create them for you.

Here's an infographic Google did to explain the complex topic "How search works." You can interact with various elements to move you through the content, which is much more interesting than a long page of text.

Now that we've gone over some ways that you can create these unique content marketing pieces, let's look at some of the benefits.

I talked a bit about it increasing engagement: you share an interesting and fun piece of content and users are more likely to interact with it and share it themselves.

In addition to increased user engagement, here are 3 other ways that interactive marketing tools can be beneficial:

They can collect data for you.
As marketers we rely on data to make decisions that will benefit our business. It can be a challenge to collect behavioural data by asking questions outright for a few reasons: Customers are extremely wary of these tactics and it's not fun!

(When's the last time you filled out one of those surveys a website randomly asked you, just because?)

By using a poll or engaging question, you can learn more about your audience's likes and dislikes. If you're inviting your audience to interact with an infographic, you can gain valuable insights by looking at where they navigate and click.

They increase clicks and conversions.
As a small business owner, you should always be looking for ways to engage with potential clients. It can be a real challenge to get someone to download your eBook or to convert on a landing page on your website.

That's where interactive content comes in. It can boost your click-throughs and conversion rates big-time. TheContent Marketing Institute did some case studies of brands that each saw upwards of 50% click through rates when they used it.

Put yourself in your potential customers' shoes: what would you rather click on at the top of the marketing funnel?

A 'Submit' button on a website asking you to provide your email so the business can send you a white paper? Or, a quiz or poll that asks for your opinion on a relevant topic, then asks for your email to send you the answer?

You'll find that many people are much more willing to provide their info if it's presented in an engaging way and it doesn't seem like you're asking.

They build brand loyalty.
When a viewer just reads an article or watches a video, their participation is minimal, and so is their engagement. But content people can interact with is different; it can create deeper relationships.

Research has shown that the more of a relationship a consumer has with a brand, the more likely they are to be loyal long-term customers. You start to be seen as an expert in your area, and people trust you.

And the more people trust you, the more likely they are to buy from you.

The content marketing landscape is always evolving, and you need to be willing to change with the times if you want to be successful.

Expect to see more interactive videos, quizzes, polls, questions, infographics and more; it's time to seriously consider adding these to your marketing tools if you want to stay ahead of the competition.

We know it can be nearly impossible to keep up with your marketing when you've got a business to run!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Article Source: http://EzineArticles.com/10160181

https://ezinearticles.com/?How-to-Engage-and-Inspire-With-Interactive-Content-Marketing&id=10160181

How to Make a Video Go Viral: The Magic Formula

What Is A Responsive Website And Why Does Your Company Need One?

So, what does a responsive website mean? A responsive website has pages that render well on almost all devices and screen sizes. Responsive websites became more important as mobile design became more important. As the variety of screen sizes and resolutions increased, developers had to develop more ways to ensure an excellent user experience independent of what device and system were being used. Collections of technologies were developed to help create a more standardized user experience.

One of the most important parts of responsive design is called the fluid grid. Previously, developers would make websites based on fixed pixels; fluid grid uses proportions instead of fixed pixels to layout web pages. Media queries is another important part of responsive design. Media queries allow a website to obtain information about the device and system of the user to conditionally apply styles to a website. Media queries can also be used to conditionally style depending on if a device is in either landscape or portrait mode.

Some of the areas that need careful planning to create a responsive website include images and layout structure. Images that would look great in desktop could look distorted on different devices and resolutions. HTML5 allows for the property called data-fullsrc for the image tag. On any screen that is wider than 480 pixels, the higher resolution image will be loaded; for smaller screens, the lower resolution image will be loaded. JavaScript is sometimes used for implementation. For designs with multiple column layouts, changing the layout for lower resolutions is an important consideration to make sure that a website is responsive.

So why does your company need a responsive website? Depending on your business, more users will be visiting your website from a mobile or tablet than a desktop computer. Responsive design is something that you want to get right from the beginning as problems and redesign will cause it to be significantly more difficult to understand how your website is used. Working on analytics and conversion rate optimization (CRO) will be more difficult if there are multiple versions of your website. Another reason that building a responsive website is important is that many companies and individuals will judge the quality of your company and brand by how well your website looks and works.

Overall, responsive web development is used to make your website look great across all devices (desktop computer, tablet PC, and smartphone). Without careful planning, your website could not be useable for certain individuals trying to use your website and will lead to smaller net income for your business.

If you are looking to develop a responsive website, contact us, and we can build you a responsive website or make your current website responsive. Contact us here: http://www.junodigitaldevelopment.com/contact.html Juno Digital Development is a leading provider of web development and digital marketing services to a wide variety of companies from Fortune 500 companies to start-ups.

Article Source: https://EzineArticles.com/expert/Mike_Jarrett/110141

Article Source: http://EzineArticles.com/10150731
https://ezinearticles.com/?What-Is-A-Responsive-Website-And-Why-Does-Your-Company-Need-One?&id=10150731

10 Video Marketing Stats You Need to Know

Your 2019 Guide on How to Use Video in Email Marketing

It's not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you.

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I've talked about using video many times in the past, but in case you're still not convinced or didn't think to use video in your email marketing efforts, it's time to pay close attention. According to a study done by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent).

Some other benefits of video marketing:

• It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.

• It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.

• It's cost-effective. You don't need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.

• It grabs attention. Especially when added into your newsletter, a video captures your audience's attention and compels them to want to watch.

First, the Technical Part of Video Email Marketing

Before you start brainstorming ways to use video in email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don't support the requirements for using email with video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren't able to play it. Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact and AWeber make it easy to share across all providers by using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo or similar sites.

This gives the appearance there's actually video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn't support the video technology.

>> Learn more about the features of our favourite email providers.

No matter what eNewsletter tool you use, it's crucial to test your campaign before you send it out. You'll need to have accounts on all of the popular email platforms so that you can see how your footage works in each of them.

Sound like a lot of work? Trust a professional marketing company that's been helping clients create successful eNewsletter campaigns since 2003.

Next, Make Sure You're Mobile

According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you have to ensure you're keeping smartphones in mind when you're email marketing with video.

Fortunately, eNewsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.

It's still important to keep the file size as low as possible so the video doesn't need to buffer to start playing. Mobile devices don't have the fastest download speed.

A good tip is to take a 10 second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure autoplay is off, especially on mobile. Most people don't appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves.

Now, On to the Creative Part

With the technical stuff out of the way, let's look at how you can actually create content that will engage your viewers and get you more visitors to your website.

You need a plan with clear objectives or else you're just sending content out into the world and hoping it will be seen and loved.

Why are you creating this campaign? To generate leads, brand awareness, followers... ?

Once you've identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.

As mentioned, host the full-length video in a blog post, landing page or even on social media and then plan to incorporate a "sneak peak" of that video in your email marketing campaign, linking to the full-length version.

Here are six tips and inspiration to get you started:

1. Use the word "video" in your subject line to make your message stands out.

2. Promote an event. Let's use a law office as an example. We created a short video using Wave.Video for one our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.

3. Offer tips. When it comes to email marketing with video, users want short, digestible clips. A "Top 5" or "4 ways to improve" will get more attention than a 2-minute creation of you trying to explain a product.

4. Create a series. This is a great way to keep people engaged with your expertise, as long as what you're providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

• Part 1: DIY or hire a lawyer?

• Part 2: Filing the necessary paperwork

• Part 3: Dividing assets

• Part 4: Supporting your children

5. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients? Educate your viewers with a short explanation around how your product or service will improve their lives, using real-world examples.

6. Think outside the box. Now, we don't all have the budget outdoor company Patagonia does; however, look at how they've integrated amazing footage into their email campaigns. It doesn't focus on their surfing gear, but it's relevant to their customers.

Whether you're a life coach shooting some footage while you're on vacation or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads and sales substantially.

However, not every email should contain one. If you start using this marketing tactic every time you send out an eNewsletter to your subscribers, they'll stop paying attention. Think of it as one way to stand out from the crowd, but don't neglect your other tactics.

Crafting an eNewsletter campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is a tough job. And, it needs to be done well or else you'll end up alienating and losing subscribers.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Article Source: http://EzineArticles.com/10132581
https://ezinearticles.com/?Your-2019-Guide-on-How-to-Use-Video-in-Email-Marketing&id=10132581

How To Make Video Marketing Work For Your Business [KEYNOTE]

GetResponse Review 2019: What Can It Do For You?

GetResponse is an online marketing automation software that has been used by many business owners. It helps in the creation of appealing

newsletter for subscribers. It was founded in the year 1999 by an online marketing expert by the name Simon Grabowski. It helps business merchants to create content, sent marketing emails, increase sales and operate vital tasks online.

This company has been growing swiftly because entrepreneurs are finding it to be of great help on marketing issues. It is operating globally and that whey you can see its offices in places like Poland, Gdynia and many other places. The main offices of GetResponse are in Gdansk, Poland. Knowing that marketing is the most critical aspects of any business forces you to research on GetResponse. GetResponse review 2019 reveals that more than 350000 businesses in 182 countries are working with GetResponse.

Overview of GetResponse

GetResponse was initiated to help businesses to increase their sale volume. It also helps in increasing the number of subscribers and how to engage with them. This can only be achieved through thorough marketing campaigns. GetResponse got email editor that allows the users to download letters at their will. The user can enjoy much because there is no kind of coding during the drafting of the newsletters. The email drafting portions consist of templates to create amazing emails and also images. Email drafting portion can help you reduce the overall cost of calling a graphic designer because this can do all that for you.

With GetResponse, you can also find landing page creator. It enables users to customize web forms and even landing pages. The good thing with landing pages is that you can create appealing templates that you can use at any time. With GetResponse, marketers can make money within a short time by creating many websites without a code.

There are so many features that are associated with GetResponse. They include cart abandonment, least scoring, automation segmentation, tracking and many more. GetResponse considers beginners by offering some tiers when it comes to pricing. GetResponse got for main prizing modes which are, pro, max, email, and enterprise. It is good to have in mind that the four prizing option operates differently when it comes to marketing features.

Features of GetResponse

Marketing automation

Marketing automation is one of the features that are found in GetResponce that allows one to create workflows that will enable one to send

many segments of data at once. And because of this, fantastic feature, you cannot compare GetResponse and Aweber. With the segmentation tools, you can also subdivide the contacts of your subscribers as you sent the emails. It is even much more comfortable to respond to your customers because it works automatically. If you divide your mails into segments, that you only need to click the checkbox and tick your preferred sections as you sent the mails. In each segment, you can also opt to send emails to a few individuals, and because of this, you cannot compare GetResponce with mail chimp.

Webinar

GetResponse can host a webinar platform, which is excellent when it comes to email marketing. This is a great platform because you can advertise your products and also conduct some training sessions. A webinar is a platform that you need to have a password so that you can protect all your details.

With a webinar, you can manage your trainee under one roof as you share your presentation. You can even host up to 100 participants. Purchasing this platform depends on the number of attendees you have in your session. Webinar platform made GetResponse be ahead of its competitor. It is tough to find a flexible email marketing platform that operates like GetResponse.

Landing Page Builder

GetResponse allows its users to build land pages that are even mobile-friendly. This has also made marketers to customize land pages for

sale. If you want to have a high performing page, you can opt to test the conversion rate of each page.

Other online marketing platforms have created landing pages which cannot outweigh that of GetResponse. The landing page that has been

introduced by Mailchimp is even yet to be launched. Consider the GetResponse landing page that has the best plans. You can save a lot because it cost less than $100 per month.

Autofunnel

With GetResponse autofunnel feature, you are sure of running an e-commerce business. It is one of the latest features in GetResponse. There so many things you can do with autofunnel like creating landing pages, running a campaign on Facebook, create a product catalog. The good this is that you do have to leave the GetResponse page. You can even receive payments for your products.

GetResponse Pros And Cons

Pros

Best when it comes to marketing automation options

·It is much cheaper compared to other online email marketing platforms.

·There are some discounts offered if you pay for more than two years of service. This kind of prize reduction cannot be seen in many online marketing sites.

·You can manage so many activities with the autofunnel feature.

·It is more flexible because of the split testing features.

·You are sure of getting all the information on delivery rates and publishing rates.

·They offer duration for you to try them with no kind of fee for like 30days

Cons

·Designing emails is becoming a nightmare, and that is why they need to improve the interface for drag and drop.

·Marketing automation is not available in all plans.

·Fewer e-newsletter templates

·You need to pay so that you can have the landing page platform, which is not in other marketing platforms.

·It is tough to use a phone to enjoy all the GetResponse features.

Review conclusion

If you want to market your products you can go for GetResponse platform. It enables you to communicate with your customers through email. It is much cheaper as you are sure of saving a lot compared to the competitors. You are assured of enjoying landing pages, e-commerce, funnel, and many other beneficial features. With time GetResponse will be advanced in a way that you will not find any disadvantage of not using it.

Check out GetResponse for free. See if you like it better than the other's.

Click Here

Article Source: https://EzineArticles.com/expert/Juan_C_Ruiz/406086

Article Source: http://EzineArticles.com/10153887
https://ezinearticles.com/?GetResponse-Review-2019:-What-Can-It-Do-For-You?&id=10153887

Video Marketing Strategies to Captivate a Modern Audience | #TomFerryShow

How Google's Mobile First Indexing Is Affecting Your Website

if you would like to make sure that you are holding on to your SEO results and are keeping your search engine rankings, you'd better pay attention to the latest updates of the largest search engine; Google. Below you will find a few reasons why Mobile First Indexing might be affecting your page.

Mobile Usability Issues On Your Site

If your site has mobile usability issues, and it is hard to navigate on tablets or phones, it will hurt your search engine rankings. you will need to ensure that the links and buttons are not too close together, and the text can be read on every screen. Chances are that - if you are using an older template - this will be a problem. You might want to get a responsive theme, but this is not enough.

Mobile Speed Test

Once you are confident that your site performs well on mobile screens, and it is giving your visitors the best user experience possible, it is important that you test the speed. Most sites, such as Google page speed checker and Pingdom Tools will tell you about the page speed on desktop and mobile devices. Anything under three seconds is good, but anything over six seconds will simply ruin your search engine rankings.

Google Page Score

You will also have to look at your page quality and performance score. Log into your Google Webmaster Tools account and search for issues. If there are none, you can still make improvements, especially if your site is loading slowly. Take into consideration the origin of traffic. If you have an international audience, you might be better off using a CDN service. CDN stands for Content Distribution Network. As an example, if your host is located in Austin, Texas, and all the servers are there, and your traffic is coming from Europe, it will take while for the server to respond. A CDN service can solve this issue.

How To Get Your Site Updated

It is important that you get your website updated and check the loading time regularly, especially after installing new plugins or widgets. However, changing to a lighter theme is another option that can work really well. Instead of paying thousands to a web designer to create a new site, you can just add speed optimization plugins or change the settings manually. Getting a fresh installation will be likely to solve the problem. You can also get a mobile first optimised site developed by LMNts Marketing.

Your website's mobile performance matters. Make sure that you check your rankings and your page speed to keep the traffic flowing.

Laura is the owner of the UK online consultancy firm: LMNts Marketing.

She is devoted to helping small and medium sized businesses achieve their marketing goals, by creating customized websites, integrated automatic sales funnels, and engaging online marketing campaigns at a low price,

She is also the winner of Corporate Vision Awards 2015, and an expert in responsive web design. She holds a marketing degree and a PhD in Journalism, studying business administration in her spare time.

Her motto for customers confused about online marketing is: "Leave it to Laura".

Article Source: https://EzineArticles.com/expert/Laura_Wolf/382255

Article Source: http://EzineArticles.com/10153146https://ezinearticles.com/?How-Googles-Mobile-First-Indexing-Is-Affecting-Your-Website&id=10153146

15 Video Marketing Stats You Need to Know in 2019

5 Tips To Profit From Pinterest Ads

Are you using Pinterest to promote your brand? If you are, you're tapping into over 250 million monthly active users. But are you certain that this image based social media powerhouse it's helping to drive more traffic and profit?

Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.

1: Set SMART Goals

Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.

For instance, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve, and it helps you to focus on using the right Pinterest marketing tools. Also, it makes it easier to track your success.

2: Consistency

Remember, if you pin too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they're likely to unfollow you. Pin at least 10-12 pins per day to appear frequently in your follower's search results and feeds.

Also, consider the time of day you're pinning. The peak time is between 8 and 11pm on weekends. These are great times to put out your pins and tweak later depending on the insights on Pinterest marketing tools.

3: Promotion

Don't stop your promotion at Pinterest. Promote your pins on other social media platforms to generate traffic and increase followers.

4: Re-Pinning

Re-pin others' pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is by being active. Pin others' pins, especially those with a target audience similar to yours. They'll notice you and even follow your boards.

5: Create Contests and Sell Your Own Products

Do you want to sell your products on Pinterest? Then, create contests. These are popular and they'll help you earn money.

Most businesses use contests to get people to engage with their brand. So if you do them properly, you'll trigger people to think about and talk about your brand. But be aware that contests can also make people add pins they aren't interested in. Sometimes pins from contests can feel irrelevant and spammy if they are done wrong.

Pinterest has become a major player in the social media universe. With over 250 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Article Source: http://EzineArticles.com/10153182
https://ezinearticles.com/?5-Tips-To-Profit-From-Pinterest-Ads&id=10153182

How to shorten an affiliate link using Bitly, Tiny Url, and Bud Url.

Simple ways of how to shorten your long affiliate links so they look professional using 3 different simple sites.

5 Easy Marketing Tips For Your ECommerce Store

If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.

1. Build an Email List

To build your list, you can offer coupon discounts if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that relates to them and solves a problem for them. It's easy to create a free PDF checklist or something that relates to the types of products you sell.

2. Start a Niche-Specific Group of Users

Another great tip for marketing your eCommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create user-specific groups. So if you sell cat toys, you may want to start a cat lovers group where you can interact with cat lovers and then also give them first dibs on any sales or new products.

3. Run Facebook Advertisements

Instead of running a Facebook ad for your entire site, run advertisements for selected products or services individually. If you grab a Facebook pixel, you can install it onto your site by following the directions given by Facebook, or by hiring someone who knows how to do it such as your web designer or a virtual assistant. The pixel will then target only people who have already visited your site with the advertisement that you run.

4. Post Informative Content Often

Even an eCommerce site can have a blog that enables you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can publish case studies, user-generated content showing users of your product using it in action, examples of how to use your product, tips on using your product, and so much more.

The more useful, valuable, and informative the content is, the better. If it's interesting and engaging, that's even better because people will share it. It also gives you something to promote on social media.

5. Mind Your SEO

Product descriptions, product titles, and how you name the images of your products are all very important for the health of your search engine optimization. Don't ignore any of that, thinking it doesn't matter just because your customers can't see it. The search engines see it and they use it to deliver your content to your audience, so don't skimp on these important aspects of SEO.

Every successful online entrepreneur has made mistakes in their business at some time or another. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Business Mistakes at https://jonallo.com/mistakes

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Article Source: http://EzineArticles.com/10159509
https://ezinearticles.com/?5-Easy-Marketing-Tips-For-Your-ECommerce-Store&id=10159509

From $0 to $600K per month Selling Tea at 22 Years Old | Gretta Van Riel

Hear how Gretta Van Riel, started from nothing to making millions using ecommerce, enjoy.

How And Why To Improve Your Relevance Score On Facebook

If your business is on social media (and it should be!) it's important to know your Facebook relevance score and how to improve it.

The relevance score is a metric that shows how well your Facebook ads are resonating with your target audience on a scale of 1 to 10. A score of 1 means your ad is less relevant compared to other ads targeting the same audience, and 10 means your ad is very relevant.

Your relevance score is very important because a higher score lowers the cost of advertising on Facebook. You want to pay less and reach more people, right?

Are your ads receiving a low relevance score? If so, you need to improve them to save money and reach the right people.

So how do you improve your score?

Know your target audience well and target a specific audience.

Before you can target the correct people, you need to know who exactly you want your ads to reach. Do audience research or create buyer personas. This will help you get the demographic information, the problems and pain points, and the customer feedback of the people you intend to target.

Use Facebook's Insights to see the demographics who have interacted with your ads. Use this information to create buyer personas and decide who you should target. Look for a demographic that's more likely to interact with your posts.

Split test your ads.

Split testing is a good way to improve your relevance score, and it's simple. Split testing is testing versions of the same ad to see which version performs better. Show the same ad to two different audiences to see which audience responds well. Or you can show two different ads to the same audience and see which performs better with your target audience.

Choose the best-performing ad. However, after some time, your ad's relevance score may decrease as the audience tires of seeing the same ad. When this happens, refresh the ad. Change the image or do another round of split testing and see what resonates well with your target audience.

Use high-quality, relevant ad copy and images.

This is self-explanatory. You'll get more clicks, likes, and shares if your ad is well-designed. Use images relevant to your business and what your ad is trying to achieve. Also, make sure you use high-quality images. Blurry photos will not improve your relevance score! Also, use clear and concise text.

Make sure all your calls to actions are easy to understand. Let your audience know what they're supposed to do.

Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Article Source: http://EzineArticles.com/10153188
https://ezinearticles.com/?How-And-Why-To-Improve-Your-Relevance-Score-On-Facebook&id=10153188

14 Digital and Social Media Marketing Trends for 2019

Selling on Social Media Without Driving People Away

5 Social Media Selling Tips & Warnings

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they're already your target group.

However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.

You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

It's also important to clarify that social selling doesn't mean advertising your product or service online for people to buy.

Social selling means you're using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.

For example, I recently did a Tea Time Tip about things that you need to consider before you start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.

So, I wasn't simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.

Now that we've defined social selling, let's discuss what you can do to increase your odds of success:

1. Think relationships, not dollar signs.

Make sure you're posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users' feeds.

According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.

Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

Read: The Power of Social Media Storytelling

Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

2. Take the time to build out your accounts.

Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.

It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers' attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.

See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the "Our Story" section on Facebook.

3. Choose your messaging wisely.

What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:

* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.

* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.

* Facebook has many communities that you can join and network in (remember, don't be pushy!)

* Instagram and Pinterest is for visuals, not long content pieces.

By tailoring your messaging for each platform, you'll be more likely to attract the right kind of customer.

4. Let user-generated content sell for you.

You don't have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:

* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.

* Ratings or reviews for your product or service

* Testimonials

For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people's votes of confidence.

Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It's a win-win situation!

5. Try, test and try again.

Every business owner should be tracking and measuring their efforts, whether it's a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what's working and what isn't.

Maybe people are being referred to a page on your website from your Facebook post, but they're only spending a few seconds on it.

You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors' paths, you can see where you need to take a closer look.

Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.

The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).

While social selling is different than traditional methods, it's still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you'll create a community of prospects who will welcome hearing from you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results"

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Article Source: http://EzineArticles.com/10162803
https://ezinearticles.com/?Selling-on-Social-Media-Without-Driving-People-Away&id=10162803