What Is A Responsive Website And Why Does Your Company Need One?

So, what does a responsive website mean? A responsive website has pages that render well on almost all devices and screen sizes. Responsive websites became more important as mobile design became more important. As the variety of screen sizes and resolutions increased, developers had to develop more ways to ensure an excellent user experience independent of what device and system were being used. Collections of technologies were developed to help create a more standardized user experience.

One of the most important parts of responsive design is called the fluid grid. Previously, developers would make websites based on fixed pixels; fluid grid uses proportions instead of fixed pixels to layout web pages. Media queries is another important part of responsive design. Media queries allow a website to obtain information about the device and system of the user to conditionally apply styles to a website. Media queries can also be used to conditionally style depending on if a device is in either landscape or portrait mode.

Some of the areas that need careful planning to create a responsive website include images and layout structure. Images that would look great in desktop could look distorted on different devices and resolutions. HTML5 allows for the property called data-fullsrc for the image tag. On any screen that is wider than 480 pixels, the higher resolution image will be loaded; for smaller screens, the lower resolution image will be loaded. JavaScript is sometimes used for implementation. For designs with multiple column layouts, changing the layout for lower resolutions is an important consideration to make sure that a website is responsive.

So why does your company need a responsive website? Depending on your business, more users will be visiting your website from a mobile or tablet than a desktop computer. Responsive design is something that you want to get right from the beginning as problems and redesign will cause it to be significantly more difficult to understand how your website is used. Working on analytics and conversion rate optimization (CRO) will be more difficult if there are multiple versions of your website. Another reason that building a responsive website is important is that many companies and individuals will judge the quality of your company and brand by how well your website looks and works.

Overall, responsive web development is used to make your website look great across all devices (desktop computer, tablet PC, and smartphone). Without careful planning, your website could not be useable for certain individuals trying to use your website and will lead to smaller net income for your business.

If you are looking to develop a responsive website, contact us, and we can build you a responsive website or make your current website responsive. Contact us here: http://www.junodigitaldevelopment.com/contact.html Juno Digital Development is a leading provider of web development and digital marketing services to a wide variety of companies from Fortune 500 companies to start-ups.

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Why Print Must Be A Part Of Your Content Marketing Strategy

Once print marketing was the only game in the city. Banners, posters, business cards, flyers and ads in the newspapers where your only option for getting the word out regarding your business.

Then came the internet.

And with the arrival of new email lists, websites and social media everything changed. In the past few decades, marketing has shifted entirely to a digital platform.

So does this means that print media is gone? That's not true. In fact, there are several reasons why it is essential to join print advertising into your content marketing techniques.

It Hangs Around

Email can be ignored or sent to the spam box with one click never to be seen again. Top page banners and side screen ads can be hidden instantly. But a right designed and brightly colored brochure with visually appealing pictures or unique business card in a diverse shape is something you might not want to throw in the trash can immediately.

On the contrary, you might stick it to the fridge or keep the card in your wallet. In simple words, print media has more chances to stay in hand, and that's what a good marketing strategy is.

It's Already Printed

A lot of marketing comprises of discount and coupon codes, which must be printed to be used. This is quite a hassle for a lot of people, which is why many of them skip and never make use of such marketing.

However, discount codes and coupons that are already printed, mailed or distributed are more likely to be used. Additionally, some vouchers can be cashed by displaying a barcode on your cellphone; most people even find this too much to do. Taking a coupon out of your bag and using it to shop, is more comfortable.

People Trust It

In the end, the most critical point is that people still remember the old marketing ways. They remember seeking for jobs through newspapers and cutting out coupons from magazines. They remember handing out business cards on different occasions. This marketing strategy helped in building trust. People trust print marketing because before digital marketing came to life, print marketing was the king.

Digital marketing offers countless benefits that traditional marketing can never compete with. But what we should realise is that both these marketing strategies can work well together as new and old clients both respond efficiently to print media strategies. Try making use of print media in your digital marketing strategy and see how it can do wonders for your business.

At Inteleprint, our focus is to help build strong business relationships with their clients with amazing print products and services. We offer brilliant print products at reasonable prices.

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How to Marie Kondo Your Website

9 Website Redesign & Refresh Tips

You've probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called "Tidying Up With Marie Kondo."

Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do not "spark joy."

While her method applies more to dresser drawers and workspaces, there's no reason why you can't Marie Kondo your website! Just like your home and office, your site needs to be cleaned from time to time.

Here are 9 website redesign and refresh tips to help you get the most out of the experience:

Do a content audit

You can't see where you're going if you don't know where you've been, right? A content audit is about taking inventory of all the content on your site so that you can see what's relevant and what's not.

If you've got blog posts that are years old, it's time to decide if there's value in repurposing them with up-to-date content, or taking them down. We're doing this right now as we prepare to revamp our website. Many of our very old articles are either being trashed or repurposed for future, more up-to-date articles.

Be careful not to kill a blog post that's driving a huge chunk of your traffic, but don't hold on to every article if the info is no longer relevant or your target audience has changed.

Also, if you have products or services available online, make sure the description and pricing for each is current.

Revisit your content strategy

While you're doing your content audit, explore your analytics to see what content people are spending time on and what content is performing poorly.

Once you have a clear picture of your best-performing articles, blogs and videos, you can work on creating fresh and engaging content and/or repurpose the right stuff.

It can be helpful to create a content calendar that breaks down weeks or months by theme.

Let's use marketing for health coaches as an example. In January, you might want to focus on healthy eating, breaking bad habits and fun workouts to tie in with New Year's resolutions.

In June, you could focus on water-based workouts, refreshing summer meals and the importance of sunscreen. Brainstorm a list of ideas and go from there!

Make sure your pages look good on mobile

You should be keeping mobile in mind every time you create a new piece of content, and now's the time to take an even closer look.

Too many business owners put all their energy into website redesign, neglecting this critical part of the user experience. Or, some business owners feel their audience doesn't use mobile to access their site.

This is a poor assumption that can have huge ramifications. Many people are browsing your website, reading your eNewsletter and checking out your blog on their smartphones. If in doubt, check your Google Analytics that will tell you how much website traffic comes from mobile phones.

Ensure web pages are easy to follow, buttons are big enough to click on and no content is lost when you're looking at it on a smartphone.

Check for broken links

This is another great way to dust off your website. Broken links not only annoy and potentially drive away visitors (often sending them right to your competition), but they're also bad for your search engine rankings.

There are various tools that let you scour your site for broken links, so use them.

Update your About Us page if needed

Do you have bios from employees who left six months ago? Has your company received new awards or accolades?

If a potential client lands on your site and sees outdated info, they're going to think twice about buying from you, so keep your About Us page fresh and polished.

Ensure your software and plug-ins are up to date

This is essential not only to tidiness, but to website security.

You may be tempted to ignore those messages telling you to update to the latest version, but they're essential to prevent security vulnerabilities and keep your site at optimal speed and functionality.

This is especially crucial if you have access to visitors' information such as credit card numbers and email addresses.

Consider a site refresh

Maybe your business has evolved and you want to rebrand your logo. Or, maybe you're seeing photos from two years ago on your "What's New" page!

Let's use the example of a health and wellness website design. If a health coach originally worked with millennials with limited budgets but now targets pregnant and breastfeeding women for meal and exercise planning, he or she would need to add brand messaging, photos and content that appear to the new target audience.

Small changes can make a big difference, but make sure you're rebranding for the right reasons if you're thinking about updating a key part of your brand identity. Here's one of my blog articles that might help: The Right Reasons for Rebranding Your Business Logo.

Check for clear calls to action

You need to show visitors what to do, or else what they'll probably do is leave. Now's the time to fix clunky CTAs that aren't working (look at your stats for insight) or find pages where they're missing.

Here are some things to keep in mind when you're optimizing your CTAs:

Use actionable text that draws in your visitor (think "Download the eBook" not "Click here").

Make CTA a main focus. If you have lots of links, images and copy competing for attention, your call to action could get lost.

Create urgency with words like "today" and "now."

Experiment with the first person. According to a study by Unbounce, changing button text from the second person ("Start your free trial") to the first person ("Start my free trial") resulted in a 90% increase in clicks.

Strong CTA for coaching website

Speed up your site

Do some pages on your website take a long time to load?

According to MatchMetrics, 14% of your audience will start shopping at another site if your page loads are slow, and 23% will simply stop the shopping experience or walk away from the computer.

Take a long look at your hosting provider, image sizes and videos and installed plugins to start to get to the root of what's causing your lagging responsiveness.

Whether you're just freshening up your online presence or need to do a complete website redesign, get professional help if needed.

Imagine having the time and energy to be creative, network, build strong business relationships and do what you love to do while an experienced, skilled and passionate "all-in-one" boutique firm relieves you of the burden of having to know how to do it all yourself.

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results"

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DON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil Patel

Long-Tail Keywords and How to Find Them

All professional online marketers know how important it is to use long-tail keywords. This is because they know that if you want to make money online, you need to target online buyers, not surfers. And now with over 70% of organic searches using long-tail keywords, it's more important than ever to make sure you're using the right ones.

You see, long-tail keywords are much more specific and therefore are more targeted to the right buyers. And that's who you want to target, buyers not searchers. And buyers are more keywords-specific about what they're looking for.

So you need to find long-tail keywords that are:

- 3+ words

- low competition

- low search

This means that you need three or more words that have low competition from the other advertisers and low search for you, which means not as many people are searching for that exact term.

This will give you a more targeted audience, and with less competition it will help you to get your search results on the first page Google.

As an example, if you want to target buyers for the word "Shoes" this word has an extremely high search for volume.

"Converse shoes" has a medium volume.

"Women's converse shoes" has a low volume.

"Women's white converse shoes" is most targeted to buyers looking for this specific product.

It also connects with the right customers who are closer to the point of purchase.

And thanks to Siri and voice home Hubs, more people are searching for long-tail keywords. But the question is, how do you find long-tail keywords?

One quick and easy way is to look at competing websites for the product you're selling and see what keywords they're using. You can do this by right-clicking on a blank part of their webpage and from the dropdown box that appears on your computer, choose "show page source" and then use the search box in the window that opens, to search for the word "keywords." Or if you're good at keyword research, you should be able to read their on-page content and pick out the keywords and key phrases that they're targeting as well as the relevant words in their content, so that you can hone in on their specificity.

Or use long-tail keyword software for better and quicker results every time. Some people are loathed to buy software to help them in their online business, but it all depends on how often you need to use it or how serious you are about your business.

Either way, you need to find the correct long-tail keywords for your own online marketing to attract buyers who are close to the point of purchase so that they buy from you and not from one of your competitors.

Marketing online with articles is free and easy to do and can be extremely profitable if you use the right long-tail keywords. But many beginners don't do it correctly and wonder why they don't make money online. Discover 'How to Avoid the Horrible Mistake Most Article Marketers Make With Long-Tail Keywords' to make sure you don't make the same mistake too. https://www.articlemarketingsoldiers.com/2019/06/how-to-avoid-horrible-mistake-most.html

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8 Ways To Make Money From Podcasting

Starting a podcast is a major business decision. It requires an investment in terms of proper equipment and the time it takes to create the material for the podcast and record it. Here are several ways to make money from your podcasts.

1. Sell Each Episode on iTunes

Make each podcast high quality and of interest to your niche. Market each episode and get paid for it.

2. Sell Each Episode on SoundCloud

SoundCloud allows people to access your content on a range of platforms. It's also easy to use, with an interface quite similar to that of YouTube. In order to monetize your content, you need to join SoundCloud Premier, which accepts independent artists.

3. Accept Ads

You can accept ads from anyone who wishes to get their name out there and thinks your podcast would be a good opportunity for this. Be prepared to give them data about how many listeners you have. Also prepare a rate card. Research what other podcasters are charging. The longer you have been in business and the greater the number of followers you have, the more you can charge.

4. Find a Sponsor

A sponsor would be similar to an exclusive advertiser for your podcast. Think of the kinds of products and services in your niche (besides your own) that your target audience would be eager to buy. Then approach the business owners to see if they would be willing to sponsor a podcast. You might need to gear your content towards their products. You might even be able to get a person from the sponsoring company to agree to appear on the show and be interviewed.

5. Patreon

Patreon.com allows ordinary people to support your podcast on a per-podcast or on a monthly basis. Choosing the monthly option means you can count on a predictable stream of revenue. Per podcast can start bringing in significant profits if you can create high quality podcasts regularly. This is also a good way to develop a following and make meaningful connections with your target audience, who care about your content and your success.

6. Affiliate Marketing

Join affiliate programs such as Amazon's, or affiliate marketplaces such as ClickBank, and sell products related to the topics of your podcasts in exchange for a commission. If you are in a niche with expensive products, this can be a significant stream of income.

7. Sell Your Own Products and Services

Create information products and expand your business to start offering services. Run your own spot ads on the podcast. Create special offers your target audience would be foolish to miss out on.

8. Partner with Others and Split the Revenue

Partner with other in your niche who have products and services to sell. Both of you can promote the podcast and split the revenue.

A podcast provides on-demand and targeted content that your audience are looking for. It's free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts

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