Showing posts with label content. Show all posts
Showing posts with label content. Show all posts
Thursday, 5 September 2019
Thursday, 29 August 2019
5 Easy Marketing Tips For Your ECommerce Store
If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.
1. Build an Email List
To build your list, you can offer coupon discounts if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that relates to them and solves a problem for them. It's easy to create a free PDF checklist or something that relates to the types of products you sell.
2. Start a Niche-Specific Group of Users
Another great tip for marketing your eCommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create user-specific groups. So if you sell cat toys, you may want to start a cat lovers group where you can interact with cat lovers and then also give them first dibs on any sales or new products.
3. Run Facebook Advertisements
Instead of running a Facebook ad for your entire site, run advertisements for selected products or services individually. If you grab a Facebook pixel, you can install it onto your site by following the directions given by Facebook, or by hiring someone who knows how to do it such as your web designer or a virtual assistant. The pixel will then target only people who have already visited your site with the advertisement that you run.
4. Post Informative Content Often
Even an eCommerce site can have a blog that enables you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can publish case studies, user-generated content showing users of your product using it in action, examples of how to use your product, tips on using your product, and so much more.
The more useful, valuable, and informative the content is, the better. If it's interesting and engaging, that's even better because people will share it. It also gives you something to promote on social media.
5. Mind Your SEO
Product descriptions, product titles, and how you name the images of your products are all very important for the health of your search engine optimization. Don't ignore any of that, thinking it doesn't matter just because your customers can't see it. The search engines see it and they use it to deliver your content to your audience, so don't skimp on these important aspects of SEO.
Every successful online entrepreneur has made mistakes in their business at some time or another. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Business Mistakes at https://jonallo.com/mistakes
Article Source:
https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10159509
Sunday, 25 August 2019
Selling on Social Media Without Driving People Away
5 Social Media Selling Tips & Warnings
Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they're already your target group.
However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.
You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.
It's also important to clarify that social selling doesn't mean advertising your product or service online for people to buy.
Social selling means you're using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.
For example, I recently did a Tea Time Tip about things that you need to consider before you start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.
So, I wasn't simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.
Now that we've defined social selling, let's discuss what you can do to increase your odds of success:
1. Think relationships, not dollar signs.
Make sure you're posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users' feeds.
According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.
Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.
Read: The Power of Social Media Storytelling
Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.
2. Take the time to build out your accounts.
Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.
It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers' attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.
See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the "Our Story" section on Facebook.
3. Choose your messaging wisely.
What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:
* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.
* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.
* Facebook has many communities that you can join and network in (remember, don't be pushy!)
* Instagram and Pinterest is for visuals, not long content pieces.
By tailoring your messaging for each platform, you'll be more likely to attract the right kind of customer.
4. Let user-generated content sell for you.
You don't have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:
* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.
* Ratings or reviews for your product or service
* Testimonials
For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people's votes of confidence.
Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It's a win-win situation!
5. Try, test and try again.
Every business owner should be tracking and measuring their efforts, whether it's a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what's working and what isn't.
Maybe people are being referred to a page on your website from your Facebook post, but they're only spending a few seconds on it.
You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors' paths, you can see where you need to take a closer look.
Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.
The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).
While social selling is different than traditional methods, it's still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you'll create a community of prospects who will welcome hearing from you.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results"
Article Source:
https://EzineArticles.com/expert/Susan_Friesen/260293
Article Source: http://EzineArticles.com/10162803
https://ezinearticles.com/?Selling-on-Social-Media-Without-Driving-People-Away&id=10162803
Friday, 23 August 2019
Lie to and Patronise Folk, and You End Up With Idiots for Clients
The other day, I received yet another email with a terrible subject line. It's not the first time I've received emails like this. It's not even the first from that email address.
The subject line is intended to make me PANIC!
Like I missed out on an AMAZING DEAL!
Oh my goodness... anything but that...
The subject goes a little something like this:
"Is this email account still active?"
And then the first few sentences, with the inevitability of gravity sucking you to the soil, say something like:
"I just want to check that this email address is still valid. Because you didn't respond to the amazing offer I sent through earlier... "
Urgh.
No.
Please, stop.
One of these days, I'll reply with something worthy of emails this dumb - something like:
"Have you considered, you know, making me an offer I want?"
This sort of gambit only works on the impulsive, the unimaginative and folks who've never used email before. Am I describing your idea clients or your nightmare ones? If the latter, think carefully about using this.
No one believes you care whether the account is active. It costs nothing to add one more email to a list. You're not frantically debugging your email software, muttering "I hope Sally got that last email!"
What's the big deal? It's just an email, right?
Sure - except you're lying to your readers. You're using a stupid tactic to trick them into opening, then hoping they're not paying attention enough to buy from you.
I'm hardly being dramatic - unless you actually care about their email address' status, you're lying to them... and you're not even being clever about it.
An alternative?
Well, instead of faking concern like a patronising in-law about how someone didn't open your email...
... maybe you could offer something worth buying, wrapped in an email worth reading.
And if folk don't read your emails?
Instead of assuming they're morons who'll respond to any tired, transparent gambit, assume you're the moron. Assume your emails aren't clear, clever or curious enough to get them to open. Or your offer isn't tantalising enough to get them to act.
Assume your readers are geniuses eager for your services, and you'll repel anyone who isn't.
Or you could do the opposite. Let me know how that works out for you.
Seems like an easy choice... except folk who should know better struggle with it. Do better than them and you'll do better than them.
Okay, enough ranting. Let's smile and talk about amazing email marketing.
Like what yours can be if you follow some basic principles and pay attention to your clients.
Then you can respect your readers, and they'll reward you in turn.
Let's talk about how to make that happen:
Article Source:
https://EzineArticles.com/expert/William_T_Batten/2522089
Article Source: http://EzineArticles.com/10152813
Monday, 19 August 2019
How To Get More Traffic To A Shopify Store
Having operated a number of web stores over the past 10+ years, the one defining characteristic of each has been the source of "traffic" they received.
"Traffic" is the number of views/hits that an Internet site receives.
Everyone knows about the impact that having a "#1 spot in Google" can bring - it does so because of the traffic it brings to the business.
Thus, when you're looking at "Shopify" stores in 2018, the primary concern - beyond having a quality store, products and experience - is how you're actually going to get people to look at it.
This tutorial looks to discuss the overall process of cultivating an audience who loves what you're doing...
--
Not All Traffic Was Created Equally
The key point with this is that "traffic" is not the only metric that matters in online business.
Whilst it's important, it's really just an indicator as to what's going on with your store.
For example, people who have bought before, and are looking to make a repurchase, are going to be far more valuable (to the business) than "window shoppers" with little-to-no prior experience with the business.
Thus, when considering what I'm about to write, you have to appreciate the quality of people looking at your stuff.
Getting big numbers is nice, but if it doesn't convert into actual business growth, you're not really making progress.
--
1. Focus On Creating a "Brand" (Not Just a Store)
The most prolific way to (presently) attract visitors today is through social media.
Obviously, having a popular Instagram / Twitter / YouTube page is certainly going to give you access to an audience... but the key lies not in its breadth, but depth.
The depth of the audience determines who listens to what you say, and whilst people obsess over having 50,000+ subscribers/followers, they generally disregard the simple truth that if you don't have a deep connection with those people, they're not going to trust you enough to buy things.
The most important thing is to consider building a "brand" - rather than just a "store".
What might be a simple analogy, most people simply try and build a website and get people to buy from it; the best work beyond the store - actually digging deep with the various people who contact them through all channels.
To this end, when considering setting up a store, you need to be extremely personable as to why someone would consider you over one of the massive names:
- Perhaps instead of being a "natural cosmetics store", you use your own name: "Claire's Natural Cosmetics Boutique"
- Focus on an underlying reason why people would (or should) consider your store: "The ONLY store to stock Bourjois in the US"
- Work around "problems" / "solutions" rather than products: "The ULTIMATE Acne Clearing Products for Girls"
- NEVER "sell" anything - provide helpful information and recommend products... but never "sell"
The "social media" stuff will take care of itself if you put your effort into effective work.
-
2. Most People Want Solutions Before Products
The biggest mistake people make with any sort of venture is focusing on the product.
The product is important, but it's only a small part of the overall offer. People really want to buy solutions.
Solutions come in all shapes and sizes - the most important thing is to absolutely understand where your solution fits in.
For example, most people don't care where products are from, or even why you're stocking them... they care about what they're able to do with them.
Thus, when considering the store you wish to build - you really need to focus on the way through which you're creating actual results.
For example:
- 3lbs Per Day Supplements Store - Get Rid Of Weight With Exercise & Supplements
- Business Computer Repair Store - Keep Your Business Running At PEAK Performance With Ultimate Products
- Suits 4 SALES - Complete SALES Orientated Suit Design & Tailoring For The Modern Man
This means that if you're looking at creating a "store", you need to be able to give it an underlying "reason" for people even consider looking at it.
This process takes time, and obviously requires a significant amount of experience. The benefit is that if people like what you've created, they'll generally stick around.
-
3. Don't Be Afraid Of Cold Traffic... But Learn To Embrace The WARMTH
It used to be called "word of mouth" - the idea that someone would refer others to you (simply by virtue of the quality of your work).
People want to spend money. The fallacy that they'll not be willing to spend money in your store is basically a lie that you've made up -- people enjoy the exotic + interesting, and will definitely embrace whatever you've created IF you're sincere.
I used to have a massive hangup years back; never really connecting with people because I was always about trying to "make sales".
Whilst this is important, you need to realize that people talk - and there'll be a group of them who genuinely want you to succeed.
Thus, if you're looking at "warm" traffic (people from your social account etc), don't be afraid to embrace it. The more you embrace people's desires, the more open they'll be with you.
-
4. NEVER "Sell" Your Store / Products - Always Provide Value
If you really want to promote your store properly, there are a number of important things you need to do.
The first is to ensure that you never sell the "store" itself.
People have this fascination with the idea that just because they made a store, everybody else will instantly be interested.
In a world of Amazon, social media + millions of others trying to "get rich", this is one of the worst things you can do.
A much better thing is to focus in on one thing that your store is there to do (see #2), and use that as the underlying promotional message.
Further to this, you need to ensure that conversing with buyers - not telling them about what you have.
This means that if you're buying advertising, rather than promoting your store/products, address their underlying problem and provide a solution.
You don't really need to mention the store at all - only the fact that you are able to provide the solution for a particular price (and free shipping?).
For example...
- Get a killer pout with ULTRA lipstick - available from $9.99 and free shipping (nxt 24 hrs only)
- I lost 5lbs 7 days ago - killer ab workouts that burn fat FAST $19.99
- Getting the right website MULTIPLIED my sales overnight - $450 seals the deal
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5. Don't Be Afraid To Test/Experiment
Finally, don't be afraid to experiment.
Experimentation is the process of life, and it's no different in the world of enterprise.
EVERYTHING has value. Obviously, some value is higher priced than others... the point is that even if you created a "really bad" store, someone will still want to buy from it.
The biggest enemy people has is themselves; uneager to risk their name/reputation (ego) on making progress - they stick to what they "know" and refuse to try new things.
This reluctance pushes them toward obscurity.
Put your face out there. Enjoy the process of creation and continue developing your underlying value no matter what.
This actually allows you to "attract" buyers, who value who you are + what you stand for. These people stick around, and are the most highly valued traffic going.
Article Source:
https://EzineArticles.com/expert/Richard_Peck/2344303
Article Source: http://EzineArticles.com/9988723
Wednesday, 14 August 2019
How to Properly Do Your Own SEO in 2019
Search Engine Optimization is a great way to make money online. There are so many ways to achieves success using only SEO. This is probably why so many internet marketers claim to know exactly how to rank your site #1 on Google. But wait! If they really know the secret to internet marketing and this solution only costs $50 do you really think they would be selling their service on freelancing sites? Personally, if I knew how to rank on search engines for $50, I would be spending all day making new websites and ranking them on Google. I wouldn't bother trying to sell this secret method to others, certainly not for $50. In reality, SEO costs more in the range of $2,000 to 10,000$ depending on the niche you're in. So don't bother buying backlinks from so-called gurus, it will only get your web pages banned from search results. With new Google and Bing algorithm updates, it's harder to rank if your buying backlinks. Even expensive backlinks can now be flagged by search engines. Once they know you're buying your links, say goodbye to your position, your web pages will simply disappear from the results. So is there a new method to rank websites? Yes, and I will explain exactly how it's done. I have seen billion dollar companies use this technique to rank on Google and Bing. The best part about this SEO method is that it's free. This is perfect because Google will ban your site if you buy backlinks.
So how do you rank on the #1 spot for FREE?
Back in the dawn of the internet, SEO used to be about getting the biggest quantity of links pointing to your site. Marketers would submit their site to directories, they would submit bulk articles with links to thousands of websites. They would post blog comments with software to an uncountable amount of blogs and they created tones of web 2.0 social backlinks. Nowadays, I can't stress this enough, these outdated techniques do not work, they will harm your SEO efforts and get you banned from search engines. The solution is to adopt a mindset that is focused on getting your site noticed for real. You want real backlinks that generate traffic and brand awareness. And no I'm not talking about contacting your competitors and asking them politely to post your backlinks on their website. The solution is to spread the word about your brand or product.
So where should my links come from?
Write on Blogs, News and real article sites. You need to take the time to write about your product and your niche. Show your expertise on the subject. These sites are craving for real content. A single blog post can generate more money than you might think. Some blogs pay bloggers and marketers hundreds per post, and you get a backlink to your site in the process. Don't worry about not being the best writer out there. Most people only want a professionals advice, they don't care if you have a PhD in literature, they only want to "learn how to fix my computer" or "learn how to play the guitar". Your opinion and expertise are worth more than you think.
Where can I find the right blog or news site to post on?
You need to take the time to research your backlink source. Search for the terms "Blogs that Accept Guest Posts" on Google. When researching for potential blogs make sure to check the Domain Authority of the blog you're going to post on. Read a few posts on that blog to see if the content is genuine, some blogs use autogenerated content and search engines don't like that, this type of content usually doesn't even make sense so it's easy to spot. Check the number of links pointing out to other websites. If you see a large number of outgoing links then don't bother posting on that blog.
I'm not good at writing can I buy blog posts?
Yes, but be careful! The only place I completely trust to buy blog posts is Adsy. All of their blogs are legit and they do not use PBNs. The articles they provide are real and unique. The blogs have high DA and PA. To make sure you are getting quality backlinks, don't buy the whole process as a service. Don't buy packages that say 50 PBN backlinks for $10. Since you can't really know where these links are coming from I strongly discourage buying this kind of product. If you're not using Adsy you should outsource the article writing itself. Then check the quality of the article, run it through a duplicate content checker to see if it already exists on the internet. If it does already exist it won't get indexed so it's worthless. Take your time, do some research, find blogs that have real readers. And then submit your articles to a real audience. Only then will your backlinks be worth the time and effort.
How many links should I get?
The number of links varies depending on the niche you are in. The rule of thumb is to roll out one article per week. And from there it's not really a matter of how many backlinks but how much time it's going to take. It usually takes a few months of blogging to rank in a low competitive category. You can increase the number of posts you write every week to rank faster but remember to post on a regular basis to spread the indexing evenly. You don't want to get 100 backlinks one week and then nothing for a month, that would raise a red flag to search engine bots. Remember that a quality link from a real blog or news site is priceless. I have seen websites with five quality links rank before other sites that have thousands of domains pointing in.
In conclusion, Google and Bing now rank content, not keywords. Your site has to have great content and the sites linking in just as well. Write about your niche, show your expertise and you will be rewarded with the #1 spot on search engines.
Article Source:
https://EzineArticles.com/expert/Guillaume_Dornier/150561
Article Source: http://EzineArticles.com/10034357
Saturday, 10 August 2019
Different Ways You Can Monetize Your Website
There are a number of methods being used to make money using the world-wide web. Often the approach that is presented seems quit simple. However this is not always the case. The various methods to make money online are actually more involved than initially made out to be.
The key to starting the process of making money online is to build your own website, such as a blog and monetize it. There are several ways you can do this. Keep in mind you will need you to get traffic to your website and provide content, which will keep the viewer engaged. The longer someone is reading the content on your website, the more likely they are going to click on the ads that appear on your site.
Of course one of the best ways to monetize your website is to place ads on it. There are many companies that want website owners to place ads on their websites to market their products. This is known as affiliate marketing. When the website owner joins the company as an affiliate they get a commission when somebody purchases a product through that website. The commissions will accumulate and be placed in the website owners bank account or a certified check will be sent through the mail.
There are many affiliate programs available. If you do a search of this you will see just how many that are available. Many of these pay high commissions and give great advice on how to monetize your website. They also will give you advice on how to increase traffic to your website. Increasing traffic to your website is one of the most important keys to making sales.
Another way to monetize your website involves placing ads on a search engine. This system uses the pay-per-click approach. Your advertisement is placed in the results of a search, based on a keyword. The owner of the website bids to use the keyword. If the owner wins the bid, an advertisement will appear in the search results which will direct the searcher to your website, if clicked on. Interestingly in some cases you will be allowed to craft your own ad. Of course each click that occurs will cost the website owner money. However the ad that directs potential customers to your website can make money. This is because the ad is often placed on the first page of a search based on the keyword being paid for. When using this type of monetization it is important to choose keywords that are cost effective and produce search results that potential customers will be interested in.
Making money online is possible. Creating a website with engaging content and monetizing it is key. However it will take some time and patience. You will have to follow a proven approach to achieve your goals. Remember nothing comes easy.
Best Regards.
There are a number of ways you can monetize your website or blog. Click here to learn more about these.
Article Source:
https://EzineArticles.com/expert/Paul_Luciw/816160
Article Source: http://EzineArticles.com/10150809
Friday, 9 August 2019
Wednesday, 31 July 2019
How to Marie Kondo Your Website
9 Website Redesign & Refresh Tips
You've probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called "Tidying Up With Marie Kondo."
Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do not "spark joy."
While her method applies more to dresser drawers and workspaces, there's no reason why you can't Marie Kondo your website! Just like your home and office, your site needs to be cleaned from time to time.
Here are 9 website redesign and refresh tips to help you get the most out of the experience:
Do a content audit
You can't see where you're going if you don't know where you've been, right? A content audit is about taking inventory of all the content on your site so that you can see what's relevant and what's not.
If you've got blog posts that are years old, it's time to decide if there's value in repurposing them with up-to-date content, or taking them down. We're doing this right now as we prepare to revamp our website. Many of our very old articles are either being trashed or repurposed for future, more up-to-date articles.
Be careful not to kill a blog post that's driving a huge chunk of your traffic, but don't hold on to every article if the info is no longer relevant or your target audience has changed.
Also, if you have products or services available online, make sure the description and pricing for each is current.
Revisit your content strategy
While you're doing your content audit, explore your analytics to see what content people are spending time on and what content is performing poorly.
Once you have a clear picture of your best-performing articles, blogs and videos, you can work on creating fresh and engaging content and/or repurpose the right stuff.
It can be helpful to create a content calendar that breaks down weeks or months by theme.
Let's use marketing for health coaches as an example. In January, you might want to focus on healthy eating, breaking bad habits and fun workouts to tie in with New Year's resolutions.
In June, you could focus on water-based workouts, refreshing summer meals and the importance of sunscreen. Brainstorm a list of ideas and go from there!
Make sure your pages look good on mobile
You should be keeping mobile in mind every time you create a new piece of content, and now's the time to take an even closer look.
Too many business owners put all their energy into website redesign, neglecting this critical part of the user experience. Or, some business owners feel their audience doesn't use mobile to access their site.
This is a poor assumption that can have huge ramifications. Many people are browsing your website, reading your eNewsletter and checking out your blog on their smartphones. If in doubt, check your Google Analytics that will tell you how much website traffic comes from mobile phones.
Ensure web pages are easy to follow, buttons are big enough to click on and no content is lost when you're looking at it on a smartphone.
Check for broken links
This is another great way to dust off your website. Broken links not only annoy and potentially drive away visitors (often sending them right to your competition), but they're also bad for your search engine rankings.
There are various tools that let you scour your site for broken links, so use them.
Update your About Us page if needed
Do you have bios from employees who left six months ago? Has your company received new awards or accolades?
If a potential client lands on your site and sees outdated info, they're going to think twice about buying from you, so keep your About Us page fresh and polished.
Ensure your software and plug-ins are up to date
This is essential not only to tidiness, but to website security.
You may be tempted to ignore those messages telling you to update to the latest version, but they're essential to prevent security vulnerabilities and keep your site at optimal speed and functionality.
This is especially crucial if you have access to visitors' information such as credit card numbers and email addresses.
Consider a site refresh
Maybe your business has evolved and you want to rebrand your logo. Or, maybe you're seeing photos from two years ago on your "What's New" page!
Let's use the example of a health and wellness website design. If a health coach originally worked with millennials with limited budgets but now targets pregnant and breastfeeding women for meal and exercise planning, he or she would need to add brand messaging, photos and content that appear to the new target audience.
Small changes can make a big difference, but make sure you're rebranding for the right reasons if you're thinking about updating a key part of your brand identity. Here's one of my blog articles that might help: The Right Reasons for Rebranding Your Business Logo.
Check for clear calls to action
You need to show visitors what to do, or else what they'll probably do is leave. Now's the time to fix clunky CTAs that aren't working (look at your stats for insight) or find pages where they're missing.
Here are some things to keep in mind when you're optimizing your CTAs:
Use actionable text that draws in your visitor (think "Download the eBook" not "Click here").
Make CTA a main focus. If you have lots of links, images and copy competing for attention, your call to action could get lost.
Create urgency with words like "today" and "now."
Experiment with the first person. According to a study by Unbounce, changing button text from the second person ("Start your free trial") to the first person ("Start my free trial") resulted in a 90% increase in clicks.
Strong CTA for coaching website
Speed up your site
Do some pages on your website take a long time to load?
According to MatchMetrics, 14% of your audience will start shopping at another site if your page loads are slow, and 23% will simply stop the shopping experience or walk away from the computer.
Take a long look at your hosting provider, image sizes and videos and installed plugins to start to get to the root of what's causing your lagging responsiveness.
Whether you're just freshening up your online presence or need to do a complete website redesign, get professional help if needed.
Imagine having the time and energy to be creative, network, build strong business relationships and do what you love to do while an experienced, skilled and passionate "all-in-one" boutique firm relieves you of the burden of having to know how to do it all yourself.
Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results"
Article Source:
https://EzineArticles.com/expert/Susan_Friesen/260293
Article Source: http://EzineArticles.com/10140090
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