How to Make a Video Go Viral: The Magic Formula

What Is A Responsive Website And Why Does Your Company Need One?

So, what does a responsive website mean? A responsive website has pages that render well on almost all devices and screen sizes. Responsive websites became more important as mobile design became more important. As the variety of screen sizes and resolutions increased, developers had to develop more ways to ensure an excellent user experience independent of what device and system were being used. Collections of technologies were developed to help create a more standardized user experience.

One of the most important parts of responsive design is called the fluid grid. Previously, developers would make websites based on fixed pixels; fluid grid uses proportions instead of fixed pixels to layout web pages. Media queries is another important part of responsive design. Media queries allow a website to obtain information about the device and system of the user to conditionally apply styles to a website. Media queries can also be used to conditionally style depending on if a device is in either landscape or portrait mode.

Some of the areas that need careful planning to create a responsive website include images and layout structure. Images that would look great in desktop could look distorted on different devices and resolutions. HTML5 allows for the property called data-fullsrc for the image tag. On any screen that is wider than 480 pixels, the higher resolution image will be loaded; for smaller screens, the lower resolution image will be loaded. JavaScript is sometimes used for implementation. For designs with multiple column layouts, changing the layout for lower resolutions is an important consideration to make sure that a website is responsive.

So why does your company need a responsive website? Depending on your business, more users will be visiting your website from a mobile or tablet than a desktop computer. Responsive design is something that you want to get right from the beginning as problems and redesign will cause it to be significantly more difficult to understand how your website is used. Working on analytics and conversion rate optimization (CRO) will be more difficult if there are multiple versions of your website. Another reason that building a responsive website is important is that many companies and individuals will judge the quality of your company and brand by how well your website looks and works.

Overall, responsive web development is used to make your website look great across all devices (desktop computer, tablet PC, and smartphone). Without careful planning, your website could not be useable for certain individuals trying to use your website and will lead to smaller net income for your business.

If you are looking to develop a responsive website, contact us, and we can build you a responsive website or make your current website responsive. Contact us here: http://www.junodigitaldevelopment.com/contact.html Juno Digital Development is a leading provider of web development and digital marketing services to a wide variety of companies from Fortune 500 companies to start-ups.

Article Source: https://EzineArticles.com/expert/Mike_Jarrett/110141

Article Source: http://EzineArticles.com/10150731
https://ezinearticles.com/?What-Is-A-Responsive-Website-And-Why-Does-Your-Company-Need-One?&id=10150731

10 Video Marketing Stats You Need to Know

Your 2019 Guide on How to Use Video in Email Marketing

It's not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you.

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I've talked about using video many times in the past, but in case you're still not convinced or didn't think to use video in your email marketing efforts, it's time to pay close attention. According to a study done by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent).

Some other benefits of video marketing:

• It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.

• It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.

• It's cost-effective. You don't need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.

• It grabs attention. Especially when added into your newsletter, a video captures your audience's attention and compels them to want to watch.

First, the Technical Part of Video Email Marketing

Before you start brainstorming ways to use video in email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don't support the requirements for using email with video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren't able to play it. Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact and AWeber make it easy to share across all providers by using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo or similar sites.

This gives the appearance there's actually video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn't support the video technology.

>> Learn more about the features of our favourite email providers.

No matter what eNewsletter tool you use, it's crucial to test your campaign before you send it out. You'll need to have accounts on all of the popular email platforms so that you can see how your footage works in each of them.

Sound like a lot of work? Trust a professional marketing company that's been helping clients create successful eNewsletter campaigns since 2003.

Next, Make Sure You're Mobile

According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you have to ensure you're keeping smartphones in mind when you're email marketing with video.

Fortunately, eNewsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.

It's still important to keep the file size as low as possible so the video doesn't need to buffer to start playing. Mobile devices don't have the fastest download speed.

A good tip is to take a 10 second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure autoplay is off, especially on mobile. Most people don't appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves.

Now, On to the Creative Part

With the technical stuff out of the way, let's look at how you can actually create content that will engage your viewers and get you more visitors to your website.

You need a plan with clear objectives or else you're just sending content out into the world and hoping it will be seen and loved.

Why are you creating this campaign? To generate leads, brand awareness, followers... ?

Once you've identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.

As mentioned, host the full-length video in a blog post, landing page or even on social media and then plan to incorporate a "sneak peak" of that video in your email marketing campaign, linking to the full-length version.

Here are six tips and inspiration to get you started:

1. Use the word "video" in your subject line to make your message stands out.

2. Promote an event. Let's use a law office as an example. We created a short video using Wave.Video for one our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.

3. Offer tips. When it comes to email marketing with video, users want short, digestible clips. A "Top 5" or "4 ways to improve" will get more attention than a 2-minute creation of you trying to explain a product.

4. Create a series. This is a great way to keep people engaged with your expertise, as long as what you're providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

• Part 1: DIY or hire a lawyer?

• Part 2: Filing the necessary paperwork

• Part 3: Dividing assets

• Part 4: Supporting your children

5. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients? Educate your viewers with a short explanation around how your product or service will improve their lives, using real-world examples.

6. Think outside the box. Now, we don't all have the budget outdoor company Patagonia does; however, look at how they've integrated amazing footage into their email campaigns. It doesn't focus on their surfing gear, but it's relevant to their customers.

Whether you're a life coach shooting some footage while you're on vacation or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads and sales substantially.

However, not every email should contain one. If you start using this marketing tactic every time you send out an eNewsletter to your subscribers, they'll stop paying attention. Think of it as one way to stand out from the crowd, but don't neglect your other tactics.

Crafting an eNewsletter campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is a tough job. And, it needs to be done well or else you'll end up alienating and losing subscribers.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Article Source: http://EzineArticles.com/10132581
https://ezinearticles.com/?Your-2019-Guide-on-How-to-Use-Video-in-Email-Marketing&id=10132581

How To Make Video Marketing Work For Your Business [KEYNOTE]

GetResponse Review 2019: What Can It Do For You?

GetResponse is an online marketing automation software that has been used by many business owners. It helps in the creation of appealing

newsletter for subscribers. It was founded in the year 1999 by an online marketing expert by the name Simon Grabowski. It helps business merchants to create content, sent marketing emails, increase sales and operate vital tasks online.

This company has been growing swiftly because entrepreneurs are finding it to be of great help on marketing issues. It is operating globally and that whey you can see its offices in places like Poland, Gdynia and many other places. The main offices of GetResponse are in Gdansk, Poland. Knowing that marketing is the most critical aspects of any business forces you to research on GetResponse. GetResponse review 2019 reveals that more than 350000 businesses in 182 countries are working with GetResponse.

Overview of GetResponse

GetResponse was initiated to help businesses to increase their sale volume. It also helps in increasing the number of subscribers and how to engage with them. This can only be achieved through thorough marketing campaigns. GetResponse got email editor that allows the users to download letters at their will. The user can enjoy much because there is no kind of coding during the drafting of the newsletters. The email drafting portions consist of templates to create amazing emails and also images. Email drafting portion can help you reduce the overall cost of calling a graphic designer because this can do all that for you.

With GetResponse, you can also find landing page creator. It enables users to customize web forms and even landing pages. The good thing with landing pages is that you can create appealing templates that you can use at any time. With GetResponse, marketers can make money within a short time by creating many websites without a code.

There are so many features that are associated with GetResponse. They include cart abandonment, least scoring, automation segmentation, tracking and many more. GetResponse considers beginners by offering some tiers when it comes to pricing. GetResponse got for main prizing modes which are, pro, max, email, and enterprise. It is good to have in mind that the four prizing option operates differently when it comes to marketing features.

Features of GetResponse

Marketing automation

Marketing automation is one of the features that are found in GetResponce that allows one to create workflows that will enable one to send

many segments of data at once. And because of this, fantastic feature, you cannot compare GetResponse and Aweber. With the segmentation tools, you can also subdivide the contacts of your subscribers as you sent the emails. It is even much more comfortable to respond to your customers because it works automatically. If you divide your mails into segments, that you only need to click the checkbox and tick your preferred sections as you sent the mails. In each segment, you can also opt to send emails to a few individuals, and because of this, you cannot compare GetResponce with mail chimp.

Webinar

GetResponse can host a webinar platform, which is excellent when it comes to email marketing. This is a great platform because you can advertise your products and also conduct some training sessions. A webinar is a platform that you need to have a password so that you can protect all your details.

With a webinar, you can manage your trainee under one roof as you share your presentation. You can even host up to 100 participants. Purchasing this platform depends on the number of attendees you have in your session. Webinar platform made GetResponse be ahead of its competitor. It is tough to find a flexible email marketing platform that operates like GetResponse.

Landing Page Builder

GetResponse allows its users to build land pages that are even mobile-friendly. This has also made marketers to customize land pages for

sale. If you want to have a high performing page, you can opt to test the conversion rate of each page.

Other online marketing platforms have created landing pages which cannot outweigh that of GetResponse. The landing page that has been

introduced by Mailchimp is even yet to be launched. Consider the GetResponse landing page that has the best plans. You can save a lot because it cost less than $100 per month.

Autofunnel

With GetResponse autofunnel feature, you are sure of running an e-commerce business. It is one of the latest features in GetResponse. There so many things you can do with autofunnel like creating landing pages, running a campaign on Facebook, create a product catalog. The good this is that you do have to leave the GetResponse page. You can even receive payments for your products.

GetResponse Pros And Cons

Pros

Best when it comes to marketing automation options

·It is much cheaper compared to other online email marketing platforms.

·There are some discounts offered if you pay for more than two years of service. This kind of prize reduction cannot be seen in many online marketing sites.

·You can manage so many activities with the autofunnel feature.

·It is more flexible because of the split testing features.

·You are sure of getting all the information on delivery rates and publishing rates.

·They offer duration for you to try them with no kind of fee for like 30days

Cons

·Designing emails is becoming a nightmare, and that is why they need to improve the interface for drag and drop.

·Marketing automation is not available in all plans.

·Fewer e-newsletter templates

·You need to pay so that you can have the landing page platform, which is not in other marketing platforms.

·It is tough to use a phone to enjoy all the GetResponse features.

Review conclusion

If you want to market your products you can go for GetResponse platform. It enables you to communicate with your customers through email. It is much cheaper as you are sure of saving a lot compared to the competitors. You are assured of enjoying landing pages, e-commerce, funnel, and many other beneficial features. With time GetResponse will be advanced in a way that you will not find any disadvantage of not using it.

Check out GetResponse for free. See if you like it better than the other's.

Click Here

Article Source: https://EzineArticles.com/expert/Juan_C_Ruiz/406086

Article Source: http://EzineArticles.com/10153887
https://ezinearticles.com/?GetResponse-Review-2019:-What-Can-It-Do-For-You?&id=10153887

Video Marketing Strategies to Captivate a Modern Audience | #TomFerryShow