Video Marketing Strategies to Captivate a Modern Audience | #TomFerryShow

5 Tips To Profit From Pinterest Ads

Are you using Pinterest to promote your brand? If you are, you're tapping into over 250 million monthly active users. But are you certain that this image based social media powerhouse it's helping to drive more traffic and profit?

Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.

1: Set SMART Goals

Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.

For instance, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve, and it helps you to focus on using the right Pinterest marketing tools. Also, it makes it easier to track your success.

2: Consistency

Remember, if you pin too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they're likely to unfollow you. Pin at least 10-12 pins per day to appear frequently in your follower's search results and feeds.

Also, consider the time of day you're pinning. The peak time is between 8 and 11pm on weekends. These are great times to put out your pins and tweak later depending on the insights on Pinterest marketing tools.

3: Promotion

Don't stop your promotion at Pinterest. Promote your pins on other social media platforms to generate traffic and increase followers.

4: Re-Pinning

Re-pin others' pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is by being active. Pin others' pins, especially those with a target audience similar to yours. They'll notice you and even follow your boards.

5: Create Contests and Sell Your Own Products

Do you want to sell your products on Pinterest? Then, create contests. These are popular and they'll help you earn money.

Most businesses use contests to get people to engage with their brand. So if you do them properly, you'll trigger people to think about and talk about your brand. But be aware that contests can also make people add pins they aren't interested in. Sometimes pins from contests can feel irrelevant and spammy if they are done wrong.

Pinterest has become a major player in the social media universe. With over 250 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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Competitive Positioning for Nonprofits

How to Create a Brand Positioning Statement

It's an important question every organization must ask themselves: what sets you apart from the competition?

Notice I said "organization." Don't think that just because you're part of a nonprofit that you don't need to put time and effort into branding! Nonprofits need to be aware of the link between a brand's strategic value and its organizational impact.

Here are a few things that can happen if you don't put the time and effort into creating this simple yet powerful statement:

* You'll probably be confused with similar organizations.

* Your messaging will be all over the place.

* Potential donors won't trust you.

It's true that big charities have the benefit of a marketing team: the Bill & Melinda Gates Foundation has a director of global brand and innovation, while UNICEF has a chief of brand-building.

Fortunately, even if it's just you, it's not overly difficult to come up with a positioning statement that will set you apart from your charitable competition. That is, if you're willing to do some research and deep thinking before you start typing.

What Is Brand Positioning?

First, let's cover the definition of brand positioning. It's the art of matching your marketing message with the beliefs, feelings and desires of your ideal customer.

You do that effectively by making yourself "visible" as the kind of organization an individual would be attracted to.

However, this statement isn't customer-facing like your tagline is. Think of it as an internal statement that supports ideas before you develop specific marketing messaging.

It's also important to remember nonprofit brand positioning is a bit different than for-profit branding. Here's why statements are different for a charity vs. for a for-profit business: you want people to donate to your cause, but you're not focused on messaging around the lowest prices like Walmart is, or on the biggest showroom selection like Ikea is.

Competitive positioning for nonprofits is more focused on the "why": what is your mission? Your product is the good you're doing.

For example, UNICEF's "why" is "to protect the rights of every child."

UNICEF isn't focused on undercutting their competition or saying they're the best charity out there. (Also, some charities wish to collaborate and support others in their efforts, not necessarily compete against them.)

How to Create a Non-For-Profit Positioning Statement

Now that we've clarified the difference, let's look at how to create your nonprofit positioning statement:

Define your unique selling proposition (USP).

It's great that there are so many nonprofits supporting various causes, but this means that people are faced with an overwhelming number to choose from. You want them to pick yours.

While you're not selling a product, you are selling a commitment-whether that's to provide clean water to villages or save turtles from extinction. Your USP is something unique that you have to offer.

Like a small business owner does competitive research before defining his or her brand, you need to do the same for your charitable organization. Conduct some research on similar charities and find out:

* Who's their audience?

* How are they positioning their brand?

* What are they doing well?

* What are they doing poorly?

Here's one of the ways that charity:water sets themselves apart from other similar nonprofits. They don't focus solely on the fact that they provide clean drinking water to underdeveloped countries. They highlight that they prove every project "with GPS coordinates and remote sensors to ensure water is always flowing."

Don't be afraid to be bold.

Think of creative ways to encourage potential donors to give to your cause. A website with a few lackluster paragraphs and a donate button isn't going to cut it. Neither is a bunch of copy that has the same messaging as similar charities.

Traditionally, nonprofits have focused on safe, neutral messaging; that's changed now. Just look at F**k Cancer, a health organization working for early detection and prevention of cancer worldwide!

While you don't need to use expletives in your nonprofit brand positioning statement, tagline, logo or other materials, think outside "we do good" messaging and be a bit edgy.

Tell your full story.

Don't make potential donors try and figure out why they should support your initiative. Spend some time thinking deeply about your nonprofit positioning statement as it relates to your story.

Did a family member deal with the disease you're raising funds to eradicate? Make it personal. Did you become passionate about animal rights when you adopted a pet from a shelter? Consider that angle.

Take a look at your About Us page for inspiration. Here's a local dog rescue's story that is part of everything they do.

Create a narrative around your brand rather than only focusing on what you do. It's especially important for charities to do this well, as many people are naturally suspicious of people asking for money.

Share the knowledge.

It's one thing to come up with great nonprofit positioning, but getting everyone on board is essential. Ideally, your team should be involved in developing your brand positioning strategy.

At the very least, they need to understand why it's there and how to use it. Everyone who's a part of your organization is a brand ambassador, so give them the tools they need to spread the word to potential donors, family, friends, the grocery store clerk...

Once you've created your nonprofit positioning statement, don't just forget it in the depths of a desk drawer or in a file folder on your PC. Refer to if often: when you're writing website copy, developing logo designs and reviewing materials someone else has created.

By using it to influence everything you create, you'll have a consistent message across all of your marketing collateral, leading to increased awareness, trust and donations.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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How To Reach Your Audience With Seth Godin

A Proper Guide to Gain Maximum Visibility for Your LinkedIn Profile

A simple underutilized account will never serve the purpose of the account holder in LinkedIn. Users need to follow simple basic steps to fetch the required attention and visibility for their LinkedIn profiles that make an impressive impact to the visitors.

1. Basic inputs for the profile: A person's LinkedIn profile is the reflection of his/her professional image online. Hence it is important to fill all the required fields of profile basics to convey a positive personality to others.

• To make an impressive visual impact the 'display image' must look professional. It is important to upload an image of higher quality, well-lit head-shots of 200*200 pixels.

• The next important step is to customize the' profile URL' so that people can find you easily. For customizing the 'profile URL' the first step is to click the' Me' icon at the top of the LinkedIn home page and after that select 'View profile'. The user then needs to click 'edit public profile & URL' to the right of their profile page. The next step is to click the 'Edit' icon next to public profile URL and then inserting the name without spaces and then click 'Save'.

• Another crucial step is to optimize the 'headline' which appears under the name of the profile user as the headline is the most searchable and visible thing. The character limit of this field is 120 and it is important to use relevant keywords that are frequently used by the target audience.

To add or to make any edit in the 'headline' click on the 'Me' icon at the top of the homepage and select 'View profile'. The next step is to click the 'Edit icon and' then enter new content into the intro dialogue box and then click 'save'.

• The next very step is to customize the 'contact information' as it rewards the user with more visibility. Click on the 'Me' icon to add contact information and then select 'View Profile'. Click on the 'Edit' icon in the right hand next to Contact and personal info.

• At LinkedIn, professionals can introduce them and their work and achievements through 'video'. A video is an excellent medium for introduction as it immediately makes a difference with others. One can also upload an introductory video to a host site and then share the link of the video to LinkedIn.

To add video introduction to the LinkedIn profile an user need to click the 'Me' icon and select 'View profile' and then click the 'edit' icon and then scroll down to the 'media' section. Then paste the link to your video and then click 'add'. Then enter title and description of the video in the media dialogue box and then click 'apply' and 'save'.

• The next awaiting thing for the user is to earn 'recommendations and endorsements'. A user needs to use high volume search phrases to showcase their skills and ability to get endorsed. The first step to get endorsed is to add skills by clicking the 'Me' icon and thereafter select 'View Profile'. Then add new skills in the skills and endorsement section and then click 'Add'. The recommendation is important in building prospects. To get recommendations, click on the 'Ask to be Recommended link', fill out the field and send your request.

• The next big thing is to share the qualification certificates, awards, and professional certificates as it is the vital aspect of a LinkedIn profile.

To add details about qualification, click the '+sign' in the education section. Enter the details in the dialogue box about your school, colleges, and degrees. One can also add a video that is relevant. To add accomplishments or certifications, click on the '+sign' in the accomplishment section and select from the list. One can also enter required details in the dialogue box.

2. Refining the communication:
For a LinkedIn profile, it is important to be personable as the user is communicating with the visitor directly. So it is important to write in the first person as if you are speaking directly with the person you are willing to proceed in professional terms.

LinkedIn users can maximize their profile visibility by contributing articles. Open the 'LinkedIn publishing tools' by clicking on the 'Write an article'. To edit the drafts, click the 'Me' icon and then select 'posts and activity'.

For more exposure, you can also share your article on other platforms like Twitter by asking LinkedIn editors to feature your articles tweet "tip@LinkedIn editors" along with the link to your article.

3. Expanding network:
You can expand your network on LinkedIn by applying several strategies. Use the 'Search' feature to find your target audience or you may also include a link to connect to your e-mail, signature, blog, and website to direct the target audience.

If you are happy with the list of people in your network send them an invitation by clicking 'Add Connection'.

LinkedIn also recommends groups for you to expand your network. This professional social site has all kind of groups that will give you a wide exposure to your target audience.

Start searching for your "Group" by inserting keywords or group name in the search box and click 'search'.

4. Generate prospective inbound links:
Importing inbound links to your LinkedIn profile from anywhere on the web will make your profile more credible. If you publish blog or article on any popular site, link it back to your LinkedIn profile. This will increase your profile appearance in the search results.

Being the technical director of a digital marketing agency in India [http://wifinitivetechnologies.com/digitalmarketing.php], Mr. Deepanjan Goswami has discussed on various tactics to make a LinkedIn profile more visible, so that users can be benefited by utilizing the social handle to boost their professional growth.

Article Source: https://EzineArticles.com/expert/Deepanjan_Goswami/2412705

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