Saturday, 24 August 2019
Top Ecommerce Experts Q&A | With Gretta Van Riel | FOUNDR'S HUSTLE 013
Listen to some of the golden nuggets shared by some of the top Ecommerce experts in their field had to say when questions about things that made them successful.
Friday, 23 August 2019
Lie to and Patronise Folk, and You End Up With Idiots for Clients
The other day, I received yet another email with a terrible subject line. It's not the first time I've received emails like this. It's not even the first from that email address.
The subject line is intended to make me PANIC!
Like I missed out on an AMAZING DEAL!
Oh my goodness... anything but that...
The subject goes a little something like this:
"Is this email account still active?"
And then the first few sentences, with the inevitability of gravity sucking you to the soil, say something like:
"I just want to check that this email address is still valid. Because you didn't respond to the amazing offer I sent through earlier... "
Urgh.
No.
Please, stop.
One of these days, I'll reply with something worthy of emails this dumb - something like:
"Have you considered, you know, making me an offer I want?"
This sort of gambit only works on the impulsive, the unimaginative and folks who've never used email before. Am I describing your idea clients or your nightmare ones? If the latter, think carefully about using this.
No one believes you care whether the account is active. It costs nothing to add one more email to a list. You're not frantically debugging your email software, muttering "I hope Sally got that last email!"
What's the big deal? It's just an email, right?
Sure - except you're lying to your readers. You're using a stupid tactic to trick them into opening, then hoping they're not paying attention enough to buy from you.
I'm hardly being dramatic - unless you actually care about their email address' status, you're lying to them... and you're not even being clever about it.
An alternative?
Well, instead of faking concern like a patronising in-law about how someone didn't open your email...
... maybe you could offer something worth buying, wrapped in an email worth reading.
And if folk don't read your emails?
Instead of assuming they're morons who'll respond to any tired, transparent gambit, assume you're the moron. Assume your emails aren't clear, clever or curious enough to get them to open. Or your offer isn't tantalising enough to get them to act.
Assume your readers are geniuses eager for your services, and you'll repel anyone who isn't.
Or you could do the opposite. Let me know how that works out for you.
Seems like an easy choice... except folk who should know better struggle with it. Do better than them and you'll do better than them.
Okay, enough ranting. Let's smile and talk about amazing email marketing.
Like what yours can be if you follow some basic principles and pay attention to your clients.
Then you can respect your readers, and they'll reward you in turn.
Let's talk about how to make that happen:
Article Source:
https://EzineArticles.com/expert/William_T_Batten/2522089
Article Source: http://EzineArticles.com/10152813
Thursday, 22 August 2019
Wednesday, 21 August 2019
Tuesday, 20 August 2019
Monday, 19 August 2019
How To Get More Traffic To A Shopify Store
Having operated a number of web stores over the past 10+ years, the one defining characteristic of each has been the source of "traffic" they received.
"Traffic" is the number of views/hits that an Internet site receives.
Everyone knows about the impact that having a "#1 spot in Google" can bring - it does so because of the traffic it brings to the business.
Thus, when you're looking at "Shopify" stores in 2018, the primary concern - beyond having a quality store, products and experience - is how you're actually going to get people to look at it.
This tutorial looks to discuss the overall process of cultivating an audience who loves what you're doing...
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Not All Traffic Was Created Equally
The key point with this is that "traffic" is not the only metric that matters in online business.
Whilst it's important, it's really just an indicator as to what's going on with your store.
For example, people who have bought before, and are looking to make a repurchase, are going to be far more valuable (to the business) than "window shoppers" with little-to-no prior experience with the business.
Thus, when considering what I'm about to write, you have to appreciate the quality of people looking at your stuff.
Getting big numbers is nice, but if it doesn't convert into actual business growth, you're not really making progress.
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1. Focus On Creating a "Brand" (Not Just a Store)
The most prolific way to (presently) attract visitors today is through social media.
Obviously, having a popular Instagram / Twitter / YouTube page is certainly going to give you access to an audience... but the key lies not in its breadth, but depth.
The depth of the audience determines who listens to what you say, and whilst people obsess over having 50,000+ subscribers/followers, they generally disregard the simple truth that if you don't have a deep connection with those people, they're not going to trust you enough to buy things.
The most important thing is to consider building a "brand" - rather than just a "store".
What might be a simple analogy, most people simply try and build a website and get people to buy from it; the best work beyond the store - actually digging deep with the various people who contact them through all channels.
To this end, when considering setting up a store, you need to be extremely personable as to why someone would consider you over one of the massive names:
- Perhaps instead of being a "natural cosmetics store", you use your own name: "Claire's Natural Cosmetics Boutique"
- Focus on an underlying reason why people would (or should) consider your store: "The ONLY store to stock Bourjois in the US"
- Work around "problems" / "solutions" rather than products: "The ULTIMATE Acne Clearing Products for Girls"
- NEVER "sell" anything - provide helpful information and recommend products... but never "sell"
The "social media" stuff will take care of itself if you put your effort into effective work.
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2. Most People Want Solutions Before Products
The biggest mistake people make with any sort of venture is focusing on the product.
The product is important, but it's only a small part of the overall offer. People really want to buy solutions.
Solutions come in all shapes and sizes - the most important thing is to absolutely understand where your solution fits in.
For example, most people don't care where products are from, or even why you're stocking them... they care about what they're able to do with them.
Thus, when considering the store you wish to build - you really need to focus on the way through which you're creating actual results.
For example:
- 3lbs Per Day Supplements Store - Get Rid Of Weight With Exercise & Supplements
- Business Computer Repair Store - Keep Your Business Running At PEAK Performance With Ultimate Products
- Suits 4 SALES - Complete SALES Orientated Suit Design & Tailoring For The Modern Man
This means that if you're looking at creating a "store", you need to be able to give it an underlying "reason" for people even consider looking at it.
This process takes time, and obviously requires a significant amount of experience. The benefit is that if people like what you've created, they'll generally stick around.
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3. Don't Be Afraid Of Cold Traffic... But Learn To Embrace The WARMTH
It used to be called "word of mouth" - the idea that someone would refer others to you (simply by virtue of the quality of your work).
People want to spend money. The fallacy that they'll not be willing to spend money in your store is basically a lie that you've made up -- people enjoy the exotic + interesting, and will definitely embrace whatever you've created IF you're sincere.
I used to have a massive hangup years back; never really connecting with people because I was always about trying to "make sales".
Whilst this is important, you need to realize that people talk - and there'll be a group of them who genuinely want you to succeed.
Thus, if you're looking at "warm" traffic (people from your social account etc), don't be afraid to embrace it. The more you embrace people's desires, the more open they'll be with you.
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4. NEVER "Sell" Your Store / Products - Always Provide Value
If you really want to promote your store properly, there are a number of important things you need to do.
The first is to ensure that you never sell the "store" itself.
People have this fascination with the idea that just because they made a store, everybody else will instantly be interested.
In a world of Amazon, social media + millions of others trying to "get rich", this is one of the worst things you can do.
A much better thing is to focus in on one thing that your store is there to do (see #2), and use that as the underlying promotional message.
Further to this, you need to ensure that conversing with buyers - not telling them about what you have.
This means that if you're buying advertising, rather than promoting your store/products, address their underlying problem and provide a solution.
You don't really need to mention the store at all - only the fact that you are able to provide the solution for a particular price (and free shipping?).
For example...
- Get a killer pout with ULTRA lipstick - available from $9.99 and free shipping (nxt 24 hrs only)
- I lost 5lbs 7 days ago - killer ab workouts that burn fat FAST $19.99
- Getting the right website MULTIPLIED my sales overnight - $450 seals the deal
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5. Don't Be Afraid To Test/Experiment
Finally, don't be afraid to experiment.
Experimentation is the process of life, and it's no different in the world of enterprise.
EVERYTHING has value. Obviously, some value is higher priced than others... the point is that even if you created a "really bad" store, someone will still want to buy from it.
The biggest enemy people has is themselves; uneager to risk their name/reputation (ego) on making progress - they stick to what they "know" and refuse to try new things.
This reluctance pushes them toward obscurity.
Put your face out there. Enjoy the process of creation and continue developing your underlying value no matter what.
This actually allows you to "attract" buyers, who value who you are + what you stand for. These people stick around, and are the most highly valued traffic going.
Article Source:
https://EzineArticles.com/expert/Richard_Peck/2344303
Article Source: http://EzineArticles.com/9988723
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