Tuesday, 20 August 2019
Monday, 19 August 2019
How To Get More Traffic To A Shopify Store
Having operated a number of web stores over the past 10+ years, the one defining characteristic of each has been the source of "traffic" they received.
"Traffic" is the number of views/hits that an Internet site receives.
Everyone knows about the impact that having a "#1 spot in Google" can bring - it does so because of the traffic it brings to the business.
Thus, when you're looking at "Shopify" stores in 2018, the primary concern - beyond having a quality store, products and experience - is how you're actually going to get people to look at it.
This tutorial looks to discuss the overall process of cultivating an audience who loves what you're doing...
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Not All Traffic Was Created Equally
The key point with this is that "traffic" is not the only metric that matters in online business.
Whilst it's important, it's really just an indicator as to what's going on with your store.
For example, people who have bought before, and are looking to make a repurchase, are going to be far more valuable (to the business) than "window shoppers" with little-to-no prior experience with the business.
Thus, when considering what I'm about to write, you have to appreciate the quality of people looking at your stuff.
Getting big numbers is nice, but if it doesn't convert into actual business growth, you're not really making progress.
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1. Focus On Creating a "Brand" (Not Just a Store)
The most prolific way to (presently) attract visitors today is through social media.
Obviously, having a popular Instagram / Twitter / YouTube page is certainly going to give you access to an audience... but the key lies not in its breadth, but depth.
The depth of the audience determines who listens to what you say, and whilst people obsess over having 50,000+ subscribers/followers, they generally disregard the simple truth that if you don't have a deep connection with those people, they're not going to trust you enough to buy things.
The most important thing is to consider building a "brand" - rather than just a "store".
What might be a simple analogy, most people simply try and build a website and get people to buy from it; the best work beyond the store - actually digging deep with the various people who contact them through all channels.
To this end, when considering setting up a store, you need to be extremely personable as to why someone would consider you over one of the massive names:
- Perhaps instead of being a "natural cosmetics store", you use your own name: "Claire's Natural Cosmetics Boutique"
- Focus on an underlying reason why people would (or should) consider your store: "The ONLY store to stock Bourjois in the US"
- Work around "problems" / "solutions" rather than products: "The ULTIMATE Acne Clearing Products for Girls"
- NEVER "sell" anything - provide helpful information and recommend products... but never "sell"
The "social media" stuff will take care of itself if you put your effort into effective work.
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2. Most People Want Solutions Before Products
The biggest mistake people make with any sort of venture is focusing on the product.
The product is important, but it's only a small part of the overall offer. People really want to buy solutions.
Solutions come in all shapes and sizes - the most important thing is to absolutely understand where your solution fits in.
For example, most people don't care where products are from, or even why you're stocking them... they care about what they're able to do with them.
Thus, when considering the store you wish to build - you really need to focus on the way through which you're creating actual results.
For example:
- 3lbs Per Day Supplements Store - Get Rid Of Weight With Exercise & Supplements
- Business Computer Repair Store - Keep Your Business Running At PEAK Performance With Ultimate Products
- Suits 4 SALES - Complete SALES Orientated Suit Design & Tailoring For The Modern Man
This means that if you're looking at creating a "store", you need to be able to give it an underlying "reason" for people even consider looking at it.
This process takes time, and obviously requires a significant amount of experience. The benefit is that if people like what you've created, they'll generally stick around.
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3. Don't Be Afraid Of Cold Traffic... But Learn To Embrace The WARMTH
It used to be called "word of mouth" - the idea that someone would refer others to you (simply by virtue of the quality of your work).
People want to spend money. The fallacy that they'll not be willing to spend money in your store is basically a lie that you've made up -- people enjoy the exotic + interesting, and will definitely embrace whatever you've created IF you're sincere.
I used to have a massive hangup years back; never really connecting with people because I was always about trying to "make sales".
Whilst this is important, you need to realize that people talk - and there'll be a group of them who genuinely want you to succeed.
Thus, if you're looking at "warm" traffic (people from your social account etc), don't be afraid to embrace it. The more you embrace people's desires, the more open they'll be with you.
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4. NEVER "Sell" Your Store / Products - Always Provide Value
If you really want to promote your store properly, there are a number of important things you need to do.
The first is to ensure that you never sell the "store" itself.
People have this fascination with the idea that just because they made a store, everybody else will instantly be interested.
In a world of Amazon, social media + millions of others trying to "get rich", this is one of the worst things you can do.
A much better thing is to focus in on one thing that your store is there to do (see #2), and use that as the underlying promotional message.
Further to this, you need to ensure that conversing with buyers - not telling them about what you have.
This means that if you're buying advertising, rather than promoting your store/products, address their underlying problem and provide a solution.
You don't really need to mention the store at all - only the fact that you are able to provide the solution for a particular price (and free shipping?).
For example...
- Get a killer pout with ULTRA lipstick - available from $9.99 and free shipping (nxt 24 hrs only)
- I lost 5lbs 7 days ago - killer ab workouts that burn fat FAST $19.99
- Getting the right website MULTIPLIED my sales overnight - $450 seals the deal
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5. Don't Be Afraid To Test/Experiment
Finally, don't be afraid to experiment.
Experimentation is the process of life, and it's no different in the world of enterprise.
EVERYTHING has value. Obviously, some value is higher priced than others... the point is that even if you created a "really bad" store, someone will still want to buy from it.
The biggest enemy people has is themselves; uneager to risk their name/reputation (ego) on making progress - they stick to what they "know" and refuse to try new things.
This reluctance pushes them toward obscurity.
Put your face out there. Enjoy the process of creation and continue developing your underlying value no matter what.
This actually allows you to "attract" buyers, who value who you are + what you stand for. These people stick around, and are the most highly valued traffic going.
Article Source:
https://EzineArticles.com/expert/Richard_Peck/2344303
Article Source: http://EzineArticles.com/9988723
Sunday, 18 August 2019
Saturday, 17 August 2019
Friday, 16 August 2019
What Is A Podcast? Why Do I Need One?
Today, I will answer the question, "What is a Podcast?"
First, a podcast is a modern form of blogging. When blogging was introduced, it transformed the way information could be delivered to the masses. Instead of writers submitting countless articles to countless magazines, etc. in trying to get their articles published, blogging was created.
With the expansion of the internet, bloggers soon found they could bypass the corporate world of magazines and interact with their intended audiences directly. Some bloggers even monetized their content and created an entire new career, without even trying to enter the magazine publishing world.
Podcasting is the audio version of blogging!
Just like blogging allowed anyone with a computer to become a reporter, podcasting allows anyone with a computer to become a talk show host or online radio personality.
The main difference between online radio and podcasting is the ability for a Podcast to generate subscribers. I had an online radio station that had thousands of listeners in over 160 nations. We were rated #1 in the world on several occasions by Shoutcast.com. But I could not ever contact any of them. I could not capture their emails nor offer them the ability to subscribe to new programming. I was at their mercy to keep coming back for more content.
Podcasting changes that dynamic. Through podcasting, you can offer a subscription alternative. You can offer free items in exchange for your listener's email address. You can grow your own, personal audience that only wants to hear from you!
I want to answer any questions you may have concerning podcasting. Go to https://podcast-training.com/contact. Fill out the form and be sure to send me your questions. If I use your question, I will send you link to download by book, "The Complete Podcasting Guide."
Article Source:
https://EzineArticles.com/expert/Robert_Thibodeau/2198393
Article Source: http://EzineArticles.com/10152576
Thursday, 15 August 2019
Wednesday, 14 August 2019
How to Properly Do Your Own SEO in 2019
Search Engine Optimization is a great way to make money online. There are so many ways to achieves success using only SEO. This is probably why so many internet marketers claim to know exactly how to rank your site #1 on Google. But wait! If they really know the secret to internet marketing and this solution only costs $50 do you really think they would be selling their service on freelancing sites? Personally, if I knew how to rank on search engines for $50, I would be spending all day making new websites and ranking them on Google. I wouldn't bother trying to sell this secret method to others, certainly not for $50. In reality, SEO costs more in the range of $2,000 to 10,000$ depending on the niche you're in. So don't bother buying backlinks from so-called gurus, it will only get your web pages banned from search results. With new Google and Bing algorithm updates, it's harder to rank if your buying backlinks. Even expensive backlinks can now be flagged by search engines. Once they know you're buying your links, say goodbye to your position, your web pages will simply disappear from the results. So is there a new method to rank websites? Yes, and I will explain exactly how it's done. I have seen billion dollar companies use this technique to rank on Google and Bing. The best part about this SEO method is that it's free. This is perfect because Google will ban your site if you buy backlinks.
So how do you rank on the #1 spot for FREE?
Back in the dawn of the internet, SEO used to be about getting the biggest quantity of links pointing to your site. Marketers would submit their site to directories, they would submit bulk articles with links to thousands of websites. They would post blog comments with software to an uncountable amount of blogs and they created tones of web 2.0 social backlinks. Nowadays, I can't stress this enough, these outdated techniques do not work, they will harm your SEO efforts and get you banned from search engines. The solution is to adopt a mindset that is focused on getting your site noticed for real. You want real backlinks that generate traffic and brand awareness. And no I'm not talking about contacting your competitors and asking them politely to post your backlinks on their website. The solution is to spread the word about your brand or product.
So where should my links come from?
Write on Blogs, News and real article sites. You need to take the time to write about your product and your niche. Show your expertise on the subject. These sites are craving for real content. A single blog post can generate more money than you might think. Some blogs pay bloggers and marketers hundreds per post, and you get a backlink to your site in the process. Don't worry about not being the best writer out there. Most people only want a professionals advice, they don't care if you have a PhD in literature, they only want to "learn how to fix my computer" or "learn how to play the guitar". Your opinion and expertise are worth more than you think.
Where can I find the right blog or news site to post on?
You need to take the time to research your backlink source. Search for the terms "Blogs that Accept Guest Posts" on Google. When researching for potential blogs make sure to check the Domain Authority of the blog you're going to post on. Read a few posts on that blog to see if the content is genuine, some blogs use autogenerated content and search engines don't like that, this type of content usually doesn't even make sense so it's easy to spot. Check the number of links pointing out to other websites. If you see a large number of outgoing links then don't bother posting on that blog.
I'm not good at writing can I buy blog posts?
Yes, but be careful! The only place I completely trust to buy blog posts is Adsy. All of their blogs are legit and they do not use PBNs. The articles they provide are real and unique. The blogs have high DA and PA. To make sure you are getting quality backlinks, don't buy the whole process as a service. Don't buy packages that say 50 PBN backlinks for $10. Since you can't really know where these links are coming from I strongly discourage buying this kind of product. If you're not using Adsy you should outsource the article writing itself. Then check the quality of the article, run it through a duplicate content checker to see if it already exists on the internet. If it does already exist it won't get indexed so it's worthless. Take your time, do some research, find blogs that have real readers. And then submit your articles to a real audience. Only then will your backlinks be worth the time and effort.
How many links should I get?
The number of links varies depending on the niche you are in. The rule of thumb is to roll out one article per week. And from there it's not really a matter of how many backlinks but how much time it's going to take. It usually takes a few months of blogging to rank in a low competitive category. You can increase the number of posts you write every week to rank faster but remember to post on a regular basis to spread the indexing evenly. You don't want to get 100 backlinks one week and then nothing for a month, that would raise a red flag to search engine bots. Remember that a quality link from a real blog or news site is priceless. I have seen websites with five quality links rank before other sites that have thousands of domains pointing in.
In conclusion, Google and Bing now rank content, not keywords. Your site has to have great content and the sites linking in just as well. Write about your niche, show your expertise and you will be rewarded with the #1 spot on search engines.
Article Source:
https://EzineArticles.com/expert/Guillaume_Dornier/150561
Article Source: http://EzineArticles.com/10034357
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