Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts
Monday, 5 August 2019
Thursday, 25 July 2019
Lie to and Patronise Folk, and You End Up With Idiots for Clients
The other day, I received yet another email with a terrible subject line. It's not the first time I've received emails like this. It's not even the first from that email address.
The subject line is intended to make me PANIC!
Like I missed out on an AMAZING DEAL!
Oh my goodness... anything but that...
The subject goes a little something like this:
"Is this email account still active?"
And then the first few sentences, with the inevitability of gravity sucking you to the soil, say something like:
"I just want to check that this email address is still valid. Because you didn't respond to the amazing offer I sent through earlier... "
Urgh.
No.
Please, stop.
One of these days, I'll reply with something worthy of emails this dumb - something like:
"Have you considered, you know, making me an offer I want?"
This sort of gambit only works on the impulsive, the unimaginative and folks who've never used email before. Am I describing your idea clients or your nightmare ones? If the latter, think carefully about using this.
No one believes you care whether the account is active. It costs nothing to add one more email to a list. You're not frantically debugging your email software, muttering "I hope Sally got that last email!"
What's the big deal? It's just an email, right?
Sure - except you're lying to your readers. You're using a stupid tactic to trick them into opening, then hoping they're not paying attention enough to buy from you.
I'm hardly being dramatic - unless you actually care about their email address' status, you're lying to them... and you're not even being clever about it.
An alternative?
Well, instead of faking concern like a patronising in-law about how someone didn't open your email...
... maybe you could offer something worth buying, wrapped in an email worth reading.
And if folk don't read your emails?
Instead of assuming they're morons who'll respond to any tired, transparent gambit, assume you're the moron. Assume your emails aren't clear, clever or curious enough to get them to open. Or your offer isn't tantalising enough to get them to act.
Assume your readers are geniuses eager for your services, and you'll repel anyone who isn't.
Or you could do the opposite. Let me know how that works out for you.
Seems like an easy choice... except folk who should know better struggle with it. Do better than them and you'll do better than them.
Okay, enough ranting. Let's smile and talk about amazing email marketing.
Like what yours can be if you follow some basic principles and pay attention to your clients.
Then you can respect your readers, and they'll reward you in turn.
Let's talk about how to make that happen:
Article Source:
https://EzineArticles.com/expert/William_T_Batten/2522089
Article Source: http://EzineArticles.com/10152813
Tuesday, 16 July 2019
Different Ways Of Generating Traffic, Leads And Sales For Your Affiliate Or Own Offers
When it comes to running an offline or online businesses, the most critical things owners need - besides the necessary licence and equipment - are traffic, leads and sales. Yet in spite of knowing this, the underlying question in most of their minds - is how to get more while spending less or better still, for free?
Having said that, this is what my article going to address today.
Now regardless of what they are called, they still boil down to one common factor which is people. Because without them taking action the way you want be it seeing your offer, listening to and reading what you presented and taking up your free and paid offer, your business is not going to last. That is the brutal truth in traditional and internet marketing as well.
So the question is how do I get traffic?
To be honest, there is no right and wrong answer. But there are free and paid methods you can use.
However before even doing so, it is important to identify if there is a market for your offer and connecting with people within that. This is absolutely necessary in order to build an audience as in groups of people who know, like and trust you. Especially when you focused on free methods which I touched upon later.
It is the same way with how you got to know your friends, boyfriend, girlfriend or spouse and how politicians do to get more people to vote for them and formed the government. You might also see that in networking events and seminars.
Below are both free and paid strategies I know and learnt from more experienced marketers.
A. Free
1. Article Marketing
This is by far the oldest but still workable method. What you do is write and submit an article like what you see now into relevant sites like Ezine Articles.
2. Blogging
This is more of a long-term SEO and wealth building strategy.
You can write whatever you want in your blog - preferably WordPress into your own domain and hosting and then connect with other bloggers in your niche either through blog commenting or guest posting.
3. Classified Advertising
You might not believe this but this is how I got started making my first dollar in 2008.
This is a great alternative and test to paid ads.
What you need to do is to come up with a eye-catching headline and 2-3 lines ad with links before posting to relevant sites like Craiglist and Gumtree.
4. Directory Submissions
In the past this used to work very well.
But in the wake of Google's relentless updates, many sites have come and go so apart from Dmoz, they are no longer variable today.
5. Email Marketing
This works provided you have a quality email list of subscribers who are eager to read from, trust and buy from you.
But for this to work effectively, you need a high converting landing page and reliable autoresponder to send unlimited emails.
6. Forum Posting
Forums are online discussion sites in which people congregrated and discussed about common issues and interests.
To get started, there are important rules you have to abide by in order not to get banned.
Such as do not spam but provide helpful information in answering what they need and want to know with your blog and landing page links in your signautre - which is the footer text below every post you make
7. Google SEO
If you provided good quality content in your blog in the form of articles and even videos with social media channel links - I will be talking about later, the major search engine will reward you with higher rankings on first page for maximum exposure and even leads and sales from your searchers.
This also helps if you have comments and questions below your posts.
8. PDF Submissions
You can also compile a set of 5-10 articles into MS Word or Open Office into a report or e-book with an attractive cover before publishing in sites like Calameo, Scribd and Slideshare.
9. Press Releases
They are basically online versions of newspaper reports in which you can submit to related sites.
There are both free and paid services in which you can submit.
10. Social Media And Networks
You can also participate in social networks like Facebook where you can post on your timeline, create fanpages, live events, videos and joined and share in groups like what you do in forums.
Others include LinkedIn, Google+, Pinterest and Tumblr.
11. Video Marketing
This is where you create your videos from your own PC or iPhone camera, powerpoint slides or both with some music background and introduction or highlighted points text.
If you just want to show your face, you can use camera.
But if you want to share your PC screen, I will recommend Jing and Camtasia Studio - the latter gives you a free 30 day trial before you pay a one-time fee of $197.
12.. Web 2.0 Properties.
You can also post your content in other blogging platforms like Blogger, Hubpages, Webs, Weebly and Wix.
In the past these used to work like a charm in the form of Google Wonder Wheel.
But now you can only posted what you had not in your articles and blog posts.
This works best when you are doing e-commerce and your info products.
13. Webinars
They are online versions of seminars in which you can invite your subscribers and customers to attend before presenting your offer.
For this, I recommend Go-To-Webinar and Zoom.
B. Paid
For paid strategies, I will recommend 3 platorms in Bing, Facebook And Google Ads. At the time of writing this, mobile apps and YouTube Ads also came about.
With that said, these are both free and paid methods I know of getting traffic, leads and sales for your sites.
Amuro Wesley is an internetpreneur who promotes his own and other people's products online. For his step-by-step course on how you can do the same, check out here.
Article Source:
https://EzineArticles.com/expert/Amuro_Wesley/2395518
Article Source: http://EzineArticles.com/9717939
Monday, 8 July 2019
10 Social Media Tips For Business 2019
Looking for some free strategy to ramp up your social media marketing, why not implement these top tips presented in the video above.
On the other hand if looking to master different areas of social and digital marketing to get your business a strong chance of surviving in this digital age, why not checkout this website for some help: https://onlinedigitalmarketingacademy.com/
Subscribe to:
Posts (Atom)